Industry Marketing Lead, Media, Entertainment, Sports & Gaming
WFA Digital Insight
The demand for skilled marketing professionals in the media, entertainment, gaming, and sports industries has surged in recent years, with a projected growth rate of 25% by 2027. As companies strive to personalize customer experiences, the need for tailored marketing strategies has become paramount. Braze, a leader in customer engagement solutions, is seeking an Industry Marketing Lead to drive adoption and demonstrate the value of their platform. With a strong focus on work-life harmony and a culture that champions teamwork, Braze offers a unique opportunity for marketing professionals to make a real impact. Before applying, candidates should be prepared to showcase their industry expertise, strategic thinking, and content creation skills.
Job Description
About the Role
The Industry Marketing Lead role at Braze is a unique opportunity for a marketing professional to develop and execute industry-specific marketing strategies that resonate with Media, Entertainment, Gaming, and Sports brands. As a key member of the marketing team, you will work closely with cross-functional stakeholders to position Braze as the leading customer engagement solution in these industries. Your day-to-day responsibilities will include developing content and communications strategies, collaborating with sales teams, and creating programs that highlight the relevance of Braze for these industries.The role is based in New York City, and you will be expected to be a subject matter expert in the media, entertainment, gaming, and sports industries. You will be responsible for driving adoption and demonstrating the value of Braze's platform in helping these brands achieve their marketing objectives. With a focus on work-life harmony, Braze offers a collaborative and dynamic work environment that encourages teamwork, creativity, and innovation.
As a leader in the marketing team, you will be expected to set high standards, champion teamwork, and create work-life harmony. You will be working with a talented team of professionals who are passionate about delivering exceptional customer experiences. Your expertise and passion for marketing will be essential in driving the success of Braze in the media, entertainment, gaming, and sports industries.
What You Will Do
- Develop and execute industry-specific marketing strategies that resonate with Media, Entertainment, Gaming, and Sports brands
- Collaborate with sales teams to align Braze's value proposition with industry-specific marketing objectives and business outcomes
- Create programs that highlight the relevance of Braze for these industries, including white papers, case studies, webinars, and thought leadership
- Work with cross-functional stakeholders to develop client-facing materials that effectively communicate the value of Braze's platform and industry solutions
- Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to target customers
- Serve as Braze's expert on the media, entertainment, gaming, and sports industries, offering insights and expertise to internal teams and clients
- Train sales teams and facilitate the ongoing exchange of knowledge and best practices
- Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development
- Develop frameworks and standards that drive consistency, efficiency, and quality in all industry storytelling and enablement
- Collaborate with content teams to create compelling content that resonates with industry audiences and highlights product value
What We Are Looking For
- Strategic thinker with a strong ability to develop and execute industry-specific marketing strategies that drive measurable results
- Content creator with skills in crafting compelling content and campaigns that resonate with industry audiences and highlight product value
- Industry expert with deep knowledge of the media, entertainment, gaming, and sports industries and a proven track record of developing effective marketing strategies
- Collaborative leader who excels in cross-functional environments and can influence and lead teams across different departments
- Communicator with exceptional communication skills, capable of articulating complex ideas simply and effectively to diverse audiences
- Problem solver with a strong ability to analyze complex problems and develop creative solutions
- Proficient in Excel and other marketing tools and technologies
- Experience working in the media, entertainment, gaming, or sports industries
Nice to Have
- Experience working with customer engagement platforms
- Knowledge of marketing automation and personalization technologies
- Certification in marketing or a related field
- Experience working in a fast-paced, dynamic environment
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a talented team of professionals who are passionate about delivering exceptional customer experiences
- Collaborative and dynamic work environment that encourages teamwork, creativity, and innovation
- Professional development opportunities, including training and certification programs
- Flexible work arrangements, including remote work options
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health and wellness program
- Generous paid time off and holiday schedule
How to Stand Out
- Tip: Highlight your industry expertise and experience working in the media, entertainment, gaming, or sports industries in your application.
- Tip: Showcase your content creation skills by including examples of white papers, case studies, or webinars you have developed in the past.
- Tip: Emphasize your ability to work in a fast-paced, dynamic environment and your experience with marketing automation and personalization technologies.
- Tip: Be prepared to discuss your experience working with cross-functional stakeholders and your ability to collaborate with sales teams.
- Tip: Research Braze's customer engagement platform and be prepared to discuss how you can leverage it to drive adoption and demonstrate value to Media, Entertainment, Gaming, and Sports brands.
- Tip: Practice your communication skills and be prepared to articulate complex ideas simply and effectively to diverse audiences.
- Tip: Be prepared to provide examples of your problem-solving skills and your ability to analyze complex problems and develop creative solutions.
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