Industry Marketing Lead, Media, Entertainment, Sports & Gaming
WFA Digital Insight
The demand for specialized marketing leads in the media and entertainment sector has seen significant growth, with a 25% increase in job postings over the past year. As companies like Braze continue to innovate and expand their reach, the need for skilled professionals who can navigate the complexities of these industries while driving marketing objectives forward is more pressing than ever. With its strong company culture focused on teamwork, equity, and autonomy, Braze stands out as a compelling destination for those looking to make a real impact. Candidates should be prepared to showcase not only their marketing prowess but also their ability to collaborate and lead cross-functional teams.
Job Description
About the Role
The Industry Marketing Lead position at Braze is a unique opportunity to develop and execute marketing strategies tailored to the Media, Entertainment, Gaming, and Sports industries. This role is pivotal in driving the adoption of Braze’s platform and demonstrating its value in helping brands achieve their marketing objectives. The successful candidate will work closely with various teams, including sales, enablement, content, and customer success, to position Braze as a leading customer engagement solution.As part of the Braze team, you will be immersed in a culture that values autonomy, accountability, and openness to new perspectives. The company is committed to setting high standards, championing teamwork, and fostering a work-life balance that supports its rapid global growth. Your day-to-day activities will be driven by the need to innovate and adapt, working with a sharp and passionate team to address the exhilarating challenges in the marketing and tech landscape.
Braze’s approach to its employees’ growth and development is holistic, recognizing the importance of diverse passions and the eagerness to share knowledge. This role, therefore, offers the opportunity to not only contribute to the company’s success but also to grow professionally in a vibrant and supportive environment.
What You Will Do
- Lead the development and execution of a content and communications strategy that resonates with Media, Entertainment, Gaming, and Sports brands.
- Collaborate with sales and other industry leads to align Braze’s value proposition with industry-specific marketing objectives and business outcomes.
- Develop frameworks and standards that drive consistency, efficiency, and quality in all industry storytelling and enablement.
- Create programs that highlight the relevance of Braze for these industries, including white papers, case studies, webinars, and thought leadership pieces.
- Work with cross-functional stakeholders to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions.
- Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to target customers.
- Serve as Braze’s expert on the Media, Entertainment, Gaming, and Sports industries, offering insights and expertise to internal teams and clients.
- Train sales teams and facilitate the ongoing exchange of knowledge and best practices.
- Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development.
What We Are Looking For
- Strategic thinker with a strong ability to develop and execute industry-specific marketing strategies that drive measurable results.
- Skilled content creator capable of crafting compelling content and campaigns that resonate with industry audiences and highlight product value.
- Industry expert with deep knowledge of the Media, Entertainment, Gaming, and Sports sectors, and a proven track record of developing effective marketing strategies tailored to specific audiences.
- Collaborative leader who excels in cross-functional environments and can influence and lead teams across different departments.
- Exceptional communicator capable of articulating complex ideas simply and effectively to diverse audiences.
- Problem solver with a bias toward action in the face of change.
- Experience with Excel and other marketing and data analysis tools.
- Strong understanding of customer engagement platforms and their role in marketing strategies.
Nice to Have
- Experience working in a fast-paced, rapidly growing company.
- Knowledge of the tech industry and its trends.
- Familiarity with marketing automation platforms.
- Certification in marketing or a related field.
- Experience with content management systems.
Benefits and Perks
- Competitive compensation package.
- Equity in a rapidly growing company.
- Comprehensive health insurance.
- Flexible PTO policy.
- Remote work stipend.
- Ongoing professional development opportunities.
- Access to the latest marketing and data analysis tools.
- Collaborative and dynamic work environment.
How to Stand Out
- Tip: Ensure your portfolio showcases industry-specific marketing strategies and their outcomes.
- Develop a deep understanding of Braze’s platform and its applications in the Media, Entertainment, Gaming, and Sports industries.
- Practice articulating complex marketing ideas in simple terms to prepare for interviews.
- Highlight any experience with cross-functional team leadership and collaboration.
- Be prepared to discuss your approach to problem-solving in a rapidly changing marketing environment.
- Consider developing skills in data analysis and marketing automation to stand out as a candidate.
- Review Braze’s values and culture to understand how you can contribute to and thrive in the company’s environment.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.