Industry Marketing Lead, Media, Entertainment, Sports & Gaming

## About the Role The Industry Marketing Lead role at Braze is a unique opportunity to drive the development and execution of industry-specific marketing strategies tailored to Media, Entertainment, Sports, and Gaming brands. This position matters because it will help Braze position itself as a leading customer engagement solution in these industries. Day-to-day, you will collaborate closely with sales, enablement, content, and customer success teams to align Braze's value proposition with industry-specific marketing objectives and business outcomes.

The role is part of a dynamic team that values autonomy, accountability, and openness to new perspectives. Braze is committed to creating a work environment that fosters growth,learning, and fun, making it an exciting place to work for those who are passionate about making a real impact.

Reporting into the marketing leadership team, you will be responsible for driving the strategy and ensuring its successful execution across different departments.

## What You Will Do - Lead the development and execution of a content and communications strategy tailored to the Media, Entertainment, Gaming, and Sports industries.

• Collaborate with sales and other industry leads to align Braze’s value proposition with industry-specific marketing objectives and business outcomes.
• Develop frameworks and standards that drive consistency, efficiency, and quality in all industry storytelling and enablement.
• Create programs that highlight the relevance of Braze for these industries, from white papers and case studies to webinars and thought leadership.
• Work with cross-functional stakeholders to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions.
• Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to target customers.
• Serve as Braze’s expert on the Media, Entertainment, Gaming, and Sports industries, offering insights and expertise to internal teams and clients.
• Train sales teams and facilitate the ongoing exchange of knowledge and best practices.
• Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development.

## What We Are Looking For - A strategic thinker with the ability to develop and execute industry-specific marketing strategies that drive measurable results.

• A content creator skilled at crafting compelling content and campaigns that resonate with industry audiences and highlight product value.
• An industry expert with deep knowledge of the Media, Entertainment, Gaming, and Sports industries and a proven track record of developing effective marketing strategies tailored to specific audiences.
• A collaborative leader who excels in cross-functional environments and can influence and lead teams across different departments.
• A communicator with exceptional communication skills, capable of articulating complex ideas simply and effectively to diverse audiences.
• A problem solver with a strong ability to analyze challenges and develop effective solutions.
• Proficiency in Excel for data analysis and strategy development.

## Nice to Have - Experience with marketing automation platforms.

• Knowledge of the current trends and technologies in the Media, Entertainment, Gaming, and Sports industries.
• Previous experience in a similar role within the marketing industry.

## Benefits and Perks - The opportunity to work with a dynamic and passionate team.

• A competitive compensation package.
• Comprehensive health benefits.
• Generous PTO policy.
• Remote work stipend to support your home office setup.
• Professional development opportunities to help you grow in your career.

- tip: Ensure your resume highlights specific examples of industry-specific marketing strategies you've developed and executed, including any experience with Excel for data-driven decision making.

• tip: Prepare to talk about how you stay updated with the latest trends in the Media, Entertainment, Gaming, and Sports industries and how you incorporate this knowledge into your marketing strategies.
• tip: Develop a portfolio that showcases your ability to craft compelling content and campaigns for various audiences, demonstrating your understanding of what drives engagement.
• tip: Be ready to discuss your experience with cross-functional teams and how you handle the challenges of aligning different departments towards a common goal.
• tip: Consider reaching out to current or former Braze employees to gain insights into the company culture and what makes a candidate successful in this role.
• tip: Prepare thoughtful questions to ask during the interview, such as what the biggest challenges facing the marketing team are and how this role contributes to addressing them.