Industry Marketing Manager
WFA Digital Insight
As the demand for skilled marketing professionals in the tech industry continues to grow, with a notable 25% increase in job postings in the last year, candidates with expertise in remote work and digital skills are highly sought after. Gong.io, a leader in AI-powered revenue intelligence, is at the forefront of this trend. With the **ECONOMICAL** impact of effective marketing strategies becoming increasingly important, professionals who can blend creative thinking with data-driven insights are in high demand. Before applying, candidates should be aware that they will be working in a fast-paced environment that values transparency and trust, and be prepared to make a visible impact.
Job Description
About the Role
The Industry Marketing Manager position at Gong.io is a pivotal role that focuses on creating and accelerating pipeline growth across key industries such as Financial Services, Healthcare, and Manufacturing. This role is central to Gong's Industry Expansion team, requiring a strategic blend of demand generation, account-based marketing, and field marketing to maximize impact. As a crucial marketing partner to the VP of Industry Expansion and their leadership team, the successful candidate will design and execute industry-specific revenue marketing and demand generation programs.Day-to-day, this role involves collaborating with cross-functional teams to understand market needs, develop targeted marketing strategies, and measure the success of these initiatives. The ideal candidate will have a strong understanding of the industries Gong operates in and the ability to tailor marketing approaches to meet the unique needs of each sector.
Given the importance of this role in driving business growth, the Industry Marketing Manager will be part of a dynamic team that is driven by ambitious goals and a passion for innovative products. The company culture, built on transparency and trust, encourages open communication, recognizing that every team member has the potential to make a significant impact.
What You Will Do
- Develop and execute comprehensive marketing plans to drive pipeline growth across Financial Services, Healthcare, and Manufacturing industries.
- Conduct market research to identify trends, opportunities, and challenges in target industries.
- Collaborate with sales teams to understand customer needs and develop marketing strategies that support sales objectives.
- Design and implement account-based marketing strategies to target key accounts within the industries.
- Manage and optimize marketing budgets to ensure ROI-positive campaigns.
- Work closely with the product marketing team to launch new products and features to the market.
- Develop content marketing strategies that resonate with the target audience, including whitepapers, case studies, and thought leadership pieces.
- Analyze campaign performance, providing data-driven insights to inform future marketing strategies.
- Build and maintain relationships with industry influencers and thought leaders to amplify Gong's brand presence.
What We Are Looking For
- Proven experience in marketing, preferably in the tech industry, with a focus on industry-specific marketing strategies.
- Strong understanding of demand generation, account-based marketing, and field marketing principles.
- Experience in managing and executing multi-channel marketing campaigns.
- Ability to work in a fast-paced, dynamic environment with a high level of autonomy.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Experience with marketing automation platforms and CRM systems.
- Bachelor's degree in Marketing or a related field.
Nice to Have
- Experience working with AI-powered marketing tools and platforms.
- Knowledge of the Financial Services, Healthcare, and Manufacturing industries.
- Certification in marketing or a related field (e.g., Google Analytics, HubSpot).
- Experience with content management systems and blogging platforms.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunity to work with a market-leading company in the AI-powered revenue intelligence space.
- Collaborative and dynamic work environment with a team of passionate professionals.
- Flexible working arrangements, including remote work options.
- Professional development opportunities, including training and education support.
- Access to the latest marketing tools and technologies.
- Recognition and reward for outstanding performance.
How to Stand Out
- Tip: Ensure your resume and cover letter are tailored to the Industry Marketing Manager role, highlighting your experience in demand generation, account-based marketing, and digital skills.
- Prepare: Familiarize yourself with Gong's products and services, and be ready to discuss how your marketing experience aligns with their business goals.
- Portfolio: Showcase your previous marketing campaigns and strategies, demonstrating your ability to drive pipeline growth and accelerate sales.
- Stand Out: Highlight any experience working with AI-powered marketing tools or in the Financial Services, Healthcare, and Manufacturing industries to increase your competitiveness.
- Interview: Be prepared to discuss your approach to data-driven marketing, your experience with cross-functional teams, and how you stay current with industry trends.
- Negotiation: Research the market rate for your role and be prepared to negotiate based on your experience and the value you can bring to Gong.io.
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