Industry Product Marketing Manager
WFA Digital Insight
As the demand for AI and machine learning specialists continues to skyrocket, with a reported 45% growth in 2025, product marketing managers with a deep understanding of GTM strategies are in high demand. Openai, a pioneer in AI technology, is looking for a skilled Industry Product Marketing Manager to drive awareness and adoption of their products. With the remote job market booming, this role offers a unique opportunity to work with a cutting-edge company and shape the future of AI. Candidates should be prepared to showcase their expertise in GTM, product marketing, and industry trends to stand out in a competitive field.
Job Description
About the Role
The Industry Product Marketing Manager will play a critical role in defining how Openai brings frontier AI to priority industries. This role sits at the center of Openai's industry marketing motion, helping customers understand where AI can create practical value, improve workflows, and support responsible adoption. The successful candidate will be responsible for shaping the market narrative, building the field-facing operating system, and coordinating cross-functional execution across product launches, customer proof, partner moments, events, and account-based campaigns.As a key member of the marketing team, the Industry Product Marketing Manager will work closely with senior industry leaders to understand how Openai models, products, and workflows can support meaningful work in various industries. The role requires a deep understanding of GTM strategies, product marketing, and industry trends.
The marketing team at Openai is responsible for developing and executing strategies that drive awareness, engagement, and usage for Openai's products and platform amongst core audiences. The team's focus extends beyond just promoting product features, aiming to provide valuable insights and resources that help users make the most out of AI technologies.
What You Will Do
- Own positioning and messaging for Openai's industry offering for either Gov & Edu, CPG & Retail, Professional Services, or Healthcare & Life Science, and related product surfaces
- Build field-ready assets for account directors, solution engineers, industry leaders, and executive audiences, including first-call decks, one-pagers, use-case libraries, customer stories, and proof-point packages
- Translate frontier model capabilities into simple, accurate, and defensible GTM language for senior enterprise buyers and industry practitioners
- Partner with Product, Research, Policy, Legal, Comms, Partnerships, Customer Success, and GTM to coordinate launches, claims, proof points, enablement, and customer-facing guidance
- Develop campaigns and activation programs across launches, blogs, webinars, roundtables, executive briefings, conferences, customer proof, and account-based motions
- Turn customer deployments, field signal, and partner feedback into approved stories, evidence, ROI narratives, and repeatable industry use cases
- Serve as the connective tissue for the industry marketing workstream, keeping priorities, owners, launch readiness, open questions, and executive updates clear
- Maintain a high bar for accuracy, governance, customer trust, and responsible marketing in a sensitive and fast-moving category
What We Are Looking For
- 8+ years of experience in product marketing, industry marketing, vertical marketing, enterprise GTM, or adjacent B2B technology roles
- Previous PMM experience in either Gov & Edu, CPG & Retail, or Healthcare & Life Science, or another regulated/high-trust vertical
- Experience marketing technical enterprise products to industry, developer, IT, business, operational, or C-suite audiences
- Ability to translate complex model, product, and technical concepts into clear positioning, field assets, and customer-facing narratives
- Strong cross-functional program leadership instincts and ability to drive work across Product, GTM, Comms, Partnerships, Policy, Legal, Customer Success, and Research
- Experience using customer evidence, field signal, product usage, market research, and competitive context to sharpen strategy and prioritize work
- Strong writing, messaging, and editorial judgment, with a high bar for clarity, quality, accuracy, and credibility
Nice to Have
- Experience building GTM programs, operating rhythms, or new playbooks in ambiguous, high-velocity environments
- Familiarity with AI and machine learning technologies
- Experience working in a remote team environment
Benefits and Perks
- Competitive compensation package
- Opportunity to work with a cutting-edge company in the AI industry
- Collaborative and dynamic work environment
- Professional development opportunities
- Flexible working hours and remote work options
- Access to the latest tools and technologies
- Comprehensive health insurance package
How to Stand Out
- Showcase your expertise in GTM strategies and product marketing by highlighting specific examples in your resume and cover letter
- Prepare to talk about your experience in marketing technical enterprise products to industry, developer, IT, business, operational, or C-suite audiences
- Research Openai's products and services to understand their offerings and how you can contribute to their growth
- Emphasize your ability to translate complex model, product, and technical concepts into clear positioning, field assets, and customer-facing narratives
- Be prepared to discuss your experience working in a fast-paced environment and your ability to prioritize tasks and manage multiple projects simultaneously
- Highlight your strong writing, messaging, and editorial judgment skills by sharing examples of your work
- Prepare questions to ask the interviewer about the company culture, team, and opportunities for growth and development
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