Influencer Manager
WFA Digital Insight
The demand for specialists skilled in growth and influencer marketing has surged, with companies like Ramp leading the charge. As the market becomes increasingly competitive, the need for high-impact, performance-driven marketing strategies is on the rise. With its innovative approach to financial infrastructure, Ramp stands out, and this role offers a unique chance to shape the company's influencer program, requiring a deep understanding of GTM and influencer marketing. Candidates with a strong background in performance creative roles and a keen sense of creator taste will find this opportunity particularly compelling.
Job Description
About the Role
Ramp is seeking an experienced Influencer Manager to own and scale its influencer marketing program, a high-ROI growth channel driving efficient and scalable SQL impact. This role will partner closely with Performance Marketing and support cross-functional initiatives across Product, Sales, Brand, and GTM.Responsibilities
- Own Ramp’s influencer program end-to-end, from strategy through execution and optimization
- Partner with Performance, Data, Finance, and Brand to scope goals, budgets, and timelines for influencer campaigns
- Source, evaluate, and build shortlists of creators aligned to audience, product, and channel goals
- Lead outreach, briefing, contracting, and negotiation with influencers
- Review and guide creative to ensure strong messaging, performance signal, and brand alignment
Requirements
- 4-7+ years of experience in influencer marketing, creator partnerships, or performance creative roles
- Direct experience running paid influencer campaigns tied to performance or revenue outcomes
- Strong creator taste and judgment beyond follower count
How to Stand Out
- Demonstrate your ability to scale influencer programs by showcasing previous campaigns and their impact on business growth.
- Highlight your understanding of GTM and how influencer marketing fits into the broader growth strategy.
- Be prepared to discuss your approach to creator selection and how you ensure brand alignment.
- Show a portfolio that includes successful influencer marketing campaigns with measurable performance outcomes.
- Prepare to negotiate your salary by researching the market average for influencer marketing professionals in New York, NY.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.