Influencer Marketing Coordinator

## About the Role As an Influencer Marketing Coordinator at Later, you will play a pivotal role in supporting the execution of influencer campaigns for leading brands. Your primary focus will be on ensuring that every campaign runs smoothly, delivers measurable impact, and strengthens Later's reputation for best-in-class service. You will have the opportunity to build deep expertise in influencer marketing, gain hands-on experience with the Later Influence platform, and contribute to campaigns that drive real business outcomes. The Influencer Marketing Services team at Later is dedicated to providing exceptional service to their clients, and as a Coordinator, you will be an integral part of this team. You will partner closely with internal teams, influencers, and clients to balance execution excellence with strategic thinking in a fast-paced, high-growth environment. Later is committed to helping teams understand what will work before they launch, and as an Influencer Marketing Coordinator, you will be instrumental in making this happen. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. ## What You Will Do - Support the development of influencer campaign strategies, using data-driven insights to recommend talent, channels, and formats.

• Act as the voice of the influencer, sharing feedback that improves the creator experience and strengthens campaign performance.
• Build and execute influencer campaigns with precision — from brief creation and sourcing to contracting, product fulfillment, and reporting.
• Manage influencer relationships during campaigns, ensuring they have the tools, guidance, and support needed to deliver quality content.
• Monitor campaign performance and provide timely reporting, surfacing insights and opportunities for optimization.
• Leverage internal project management tools to keep campaigns on track, documented, and measurable.
• Communicate proactively with internal and external stakeholders, including clients, influencers, and team members.
• Stay up-to-date with industry trends and best practices, applying this knowledge to continuously improve campaign performance.
• Collaborate with the team to identify and mitigate potential risks, ensuring seamless campaign execution.

• Proficiency in Excel and experience with data analysis.
• Strong communication and project management skills.
• Ability to work in a fast-paced environment and prioritize multiple tasks.
• Experience with influencer marketing platforms and tools.
• Strong understanding of social media platforms and their respective audiences.
• Ability to think strategically and creatively.
• Strong problem-solving skills and attention to detail.
• Experience working with brands and influencers.

• Knowledge of marketing automation tools.
• Familiarity with social media advertising platforms.
• Experience with content creation and photography.
• Knowledge of SEO principles and how they apply to influencer marketing.

• Opportunity to work with a fast-growing and innovative company.
• Collaborative and dynamic work environment.
• Professional development opportunities.
• Flexible working hours and remote work options.
• Access to the latest industry tools and technologies.
• Recognition and reward for outstanding performance.
• Comprehensive health and wellness package.
• Generous paid time off and vacation days.

- When applying, make sure to highlight your experience with data analysis and Excel, as these skills are essential for the role.

• Be prepared to provide examples of successful influencer campaigns you've managed in the past, and how you measured their success.
• Familiarize yourself with Later's Influence platform and be ready to discuss how you would leverage it to drive campaign results.
• Showcase your understanding of social media platforms and their respective audiences, and how you would apply this knowledge to inform campaign strategy.
• Be prepared to discuss your experience working with brands and influencers, and how you would build and maintain these relationships.
• Consider creating a portfolio that highlights your campaign work, and be prepared to walk the interviewer through your process and results.
• Don't be afraid to ask about the company culture and team dynamic, as this will give you insight into whether you'd be a good fit for the role.