Influencer Marketing Coordinator

Nello·Remote(New York, New York, United States)
Marketing
Excel

WFA Digital Insight

As the demand for influencer marketing specialists continues to rise, with a growth rate of over 25% in the past year, professionals with a keen eye for creator culture and expertise in campaign tracking are in high demand. Nello, a company at the forefront of digital marketing, is seeking an Influencer Marketing Coordinator to drive their influencer and affiliate marketing programs forward. With the remote job market booming, this role offers a unique opportunity to work with a cutting-edge company. Before applying, candidates should be aware of the importance of staying up-to-date with the latest trends in TikTok and Instagram, as well as possessing strong organizational skills and attention to detail.

Job Description

About the Role

The Influencer Marketing Coordinator position at Nello is a key role that involves overseeing the day-to-day operations of influencer and affiliate marketing programs. This entails working closely with the Influencer Marketing Manager to ensure the successful execution of campaigns, which includes managing creator partnerships, gifting and seeding logistics, and tracking campaign performance. The ideal candidate will be highly organized, proactive, and have a deep understanding of creator culture, with a strong ability to thrive in a fast-paced environment.

The role is crucial in driving the growth of Nello's creator ecosystem and is an integral part of the company's digital marketing strategy. As such, the Influencer Marketing Coordinator will be expected to work cross-functionally with various teams, including creative, growth, and content teams, to keep campaigns on track and ensure seamless execution.

What You Will Do

  • Assist in influencer outreach, onboarding, and ongoing relationship management
  • Coordinate influencer gifting and product seeding end-to-end, including shipment tracking and follow-ups
  • Maintain and update the influencer marketing calendar and campaign timelines
  • Track and report on campaign performance metrics across TikTok, Instagram, and affiliate programs
  • Manage reporting dashboards, creator deliverables, and budget trackers
  • Lead creator research to identify emerging talent and platform trends
  • Manage contracts, promo codes, and affiliate link organization
  • Work closely with the Influencer Marketing Manager to develop and implement campaign strategies
  • Collaborate with internal teams to ensure alignment and maximize campaign impact

What We Are Looking For

  • 1-3 years of experience in influencer marketing, creator partnerships, or a related role
  • Active user of TikTok and Instagram with a sharp eye for trends and emerging creators
  • Extremely organized with strong attention to detail
  • Comfortable managing data and performance metrics in spreadsheets, particularly Excel
  • Strong communicator with excellent time management skills
  • Self-starter who thrives in a fast-paced, scrappy environment
  • Experience with Shopify, Superfiliate, ShopMy, or similar affiliate/influencer tools is a plus
  • Experience in the vitamins & supplements category is also a plus

Nice to Have

  • Experience with other social media platforms beyond TikTok and Instagram
  • Knowledge of affiliate marketing strategies and best practices
  • Familiarity with content management systems and workflow tools

Benefits and Perks

  • Full-time remote work arrangement with flexible hours
  • Direct exposure to leadership and founders
  • Competitive compensation package commensurate with experience
  • Opportunities for professional growth and development in a rapidly expanding company
  • Access to the latest tools and technologies in digital marketing
  • Generous PTO policy and health benefits
  • Remote stipend to support home office setup and productivity

How to Stand Out

  • Develop a strong understanding of TikTok and Instagram's algorithms and trending content to stay ahead in the influencer marketing space.
  • Create a portfolio that showcases your experience in managing influencer campaigns, including any successful partnerships or results-driven strategies.
  • Prepare to discuss your approach to tracking and analyzing campaign performance, and how you use data to inform future influencer marketing decisions.
  • Highlight your organizational skills and attention to detail, as these are crucial for managing multiple campaigns and deadlines simultaneously.
  • Be ready to talk about your experience with affiliate marketing tools and platforms, and how you've leveraged these to drive campaign success.
  • Show enthusiasm for staying updated on the latest trends and developments in influencer marketing, and be prepared to share your insights on how to adapt campaigns to changing market conditions.

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