Influencer Marketing Manager

DropboxDropbox·Remote(Remote - US: Select locations)
Marketing
Excel

WFA Digital Insight

As demand for influencer marketing specialists grows 25% annually, Dropbox is seeking a skilled professional to drive brand awareness through creator partnerships. With the rise of digital marketing, companies are shifting their focus towards strategic influencer collaborations, making this role a highly sought-after position. Dropbox stands out for its innovative approach to product launches and brand activations, offering a unique opportunity for the right candidate to make a significant impact. Before applying, candidates should be aware of the importance of data-driven decision making and strong brand judgment in this field.

Job Description

About the Role

The Influencer Marketing Manager will play a crucial role in executing creator programs that drive brand awareness across Dropbox's product portfolio. This position requires a deep understanding of the digital marketing landscape, as well as the ability to think creatively and strategically. The successful candidate will be responsible for owning campaigns end-to-end, from sourcing creators to measuring impact, and will work closely with various teams including Brand, Social, Comms, Events, Integrated Marketing, and Paid Media.

As a key member of the Brand Marketing team, the Influencer Marketing Manager will report to the Head of Partnerships and Influencer. This role offers the opportunity to work on high-impact creator partnerships that support product launches and integrated brand activations, and to drive the creation of engaging, shareable content across multiple platforms.

The ideal candidate will be excited about the opportunity to help position Dropbox at the center of cultural conversations, and will be passionate about bringing narrative-driven content to life through creator partnerships. They will be a strategic thinker, able to balance creative vision with data-driven decision making, and will be comfortable working in a fast-paced environment.

What You Will Do

  • Execute and evolve Dropbox's influencer marketing strategy to drive top-of-funnel brand awareness and engagement
  • Help position Dropbox within relevant cultural conversations through thoughtful, high-impact creator partnerships
  • Drive the creation of engaging, shareable content across TikTok, YouTube, Instagram, and emerging platforms
  • Own end-to-end campaign execution including planning, timelines, budgets, briefs, and deliverables
  • Build and scale an always-on creator and UGC program to support ongoing brand storytelling
  • Partner with agencies to source and evaluate creators using both data and strong brand judgment
  • Develop and maintain a deep understanding of the creator landscape, including emerging trends and talent
  • Collaborate with cross-functional teams to ensure alignment and maximize impact of influencer marketing efforts
  • Analyze campaign performance and provide actionable insights to inform future strategies

What We Are Looking For

  • 5+ years of experience in influencer marketing or a related field, with a proven track record of success
  • Strong understanding of the digital marketing landscape, including social media platforms and influencer marketing trends
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
  • Experience with data analysis and campaign measurement, including the ability to provide actionable insights
  • Strong creative vision and attention to detail, with the ability to think strategically and outside the box
  • Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
  • Experience with budget management and campaign execution
  • Strong brand judgment and ability to make strategic decisions

Nice to Have

  • Experience with paid media and social media advertising
  • Knowledge of emerging trends and platforms in the influencer marketing space
  • Experience with content creation and production
  • Strong understanding of the technology and software industry
  • Experience working with global teams and managing international campaigns

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading technology company
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
  • Access to cutting-edge technology and tools
  • Comprehensive health and wellness programs
  • Generous paid time off and holiday schedule

How to Stand Out

  • Tip: Highlight your experience with data analysis and campaign measurement, and be prepared to provide specific examples of successful campaigns you've managed in the past.
  • Ensure your resume and online profiles are up-to-date and showcase your skills and experience in influencer marketing.
  • Develop a strong understanding of the creator landscape, including emerging trends and talent, and be prepared to discuss your approach to sourcing and evaluating creators.
  • Be prepared to provide specific examples of your creative vision and attention to detail, and to discuss your approach to thinking strategically and outside the box.
  • Research Dropbox's brand and product portfolio, and be prepared to discuss how you would position the company within relevant cultural conversations.
  • Practice your communication and project management skills, and be prepared to provide examples of your experience working with cross-functional teams.

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