Influencer Marketing Manager
WFA Digital Insight
The demand for influencer marketing specialists has grown significantly, with a 28% increase in 2025 alone. As companies like Dropbox shift their focus towards digital marketing, the need for professionals who can drive brand awareness through strategic partnerships has never been more pressing. With its commitment to innovation and customer experience, Dropbox stands out as an attractive employer in the remote job market. Before applying, candidates should be aware that a deep understanding of the Canadian market and cultural conversations is crucial for success in this role.
Job Description
About the Role
The Influencer Marketing Manager role at Dropbox is a pivotal position that entails the execution of creator programs aimed at driving brand awareness across the company's product portfolio. This role is crucial in shaping the brand's narrative and ensuring that it remains at the center of cultural conversations. The successful candidate will be responsible for owning campaigns end-to-end, from sourcing creators to measuring the impact of these partnerships.Day-to-day, the Influencer Marketing Manager will work closely with various teams including Brand, Social, Communications, Events, Integrated Marketing, and Paid Media to ensure that all campaigns are strategically aligned with the company's overall marketing goals. This includes coming up with creative content ideas, shaping briefs for creator partnerships, and ensuring that all partnerships are both measurable and strategic.
The role sits within the Brand Marketing team and reports to the Head of Partnerships and Influencer, offering a unique opportunity for professional growth and development in a dynamic and supportive environment.
What You Will Do
- Execute and evolve the influencer marketing strategy to drive top-of-funnel brand awareness and engagement.
- Help position Dropbox within relevant cultural conversations through thoughtful, high-impact creator partnerships.
- Drive the creation of engaging, shareable content across TikTok, YouTube, Instagram, and emerging platforms.
- Own end-to-end campaign execution including planning, timelines, budgets, briefs, and deliverables.
- Build and scale an always-on creator and UGC program to support ongoing brand storytelling.
- Partner with agencies to source and evaluate creators using both data and strong brand judgment.
- Collaborate with cross-functional teams to ensure alignment and maximize the impact of influencer marketing efforts.
- Develop and maintain a deep understanding of the Canadian market and cultural trends to inform creator partnerships.
What We Are Looking For
- Proven experience in influencer marketing or a related field, preferably in the tech or digital marketing industry.
- Strong understanding of the Canadian market and cultural conversations.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Proficiency in Excel and experience with data analysis and campaign measurement tools.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- A portfolio of successful influencer marketing campaigns that demonstrate creativity and strategic thinking.
- Ability to work in a fast-paced environment and adapt to changing priorities.
Nice to Have
- Experience with paid media and integrated marketing campaigns.
- Knowledge of emerging social media platforms and trends.
- Certification in marketing or a related field.
- Experience working with global brands or in a remote work environment.
Benefits and Perks
- Competitive compensation package.
- Opportunity to work with a global brand that values innovation and customer experience.
- Collaborative and dynamic work environment.
- Professional development opportunities.
- Flexible remote work arrangements.
- Access to the latest tools and technologies.
- Comprehensive health and wellness benefits.
- Generous paid time off policy.
How to Stand Out
- Develop a strong portfolio that showcases your ability to drive brand awareness through influencer marketing campaigns.
- Highlight your understanding of the Canadian market and cultural trends in your application.
- Be prepared to discuss specific metrics and how you measure the success of your campaigns.
- Showcase your creativity and strategic thinking in your cover letter and during interviews.
- Research Dropbox's brand values and be ready to explain how your experience aligns with them.
- Prepare examples of how you have handled challenges in previous influencer marketing roles.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.