Influencer Marketing Manager

SoftrSoftr·Remote(Berlin)
Marketing
HubSpotExcel

WFA Digital Insight

The demand for skilled influencer marketing professionals has grown significantly, with the influencer marketing industry projected to reach $24.1 billion by 2025. As a key player in the AI-native platform space, Softr is seeking an experienced Influencer Marketing Manager to drive growth through creator partnerships. With the rise of remote work, companies like Softr are looking for talented individuals who can work autonomously and build strong relationships with creators and brand advocates. Candidates should be well-versed in influencer marketing strategies, have a strong analytical mindset, and be familiar with the AI automation and no-code ecosystem.

Job Description

About the Role

The Influencer Marketing Manager will play a crucial role in developing and executing Softr's influencer marketing strategy across various platforms, including YouTube, LinkedIn, TikTok, and X. This role will be responsible for building and maintaining relationships with creators and brand advocates, identifying new influencer partnerships, and managing end-to-end influencer campaigns. The ideal candidate will have a deep understanding of the AI automation, no-code, and productivity creator ecosystem and be able to develop and execute a comprehensive influencer marketing strategy that drives growth and revenue for Softr.

Softr is a fast-growing, lean, and impact-driven company that is committed to giving 1 billion business users the ability to build the tools they need without relying on developers or learning to code. As an Influencer Marketing Manager at Softr, you will be working closely with the marketing team to develop and execute a creator partnerships program that drives word-of-mouth growth and revenue.

What You Will Do

  • Develop and execute Softr's influencer marketing strategy across YouTube, LinkedIn, TikTok, X, and newsletters
  • Identify, vet, and onboard nano-, micro-, and macro-influencers in the no-code, SaaS, and productivity niches
  • Plan and manage end-to-end influencer campaigns — from briefing and content review to publishing and performance tracking
  • Build and manage a creator database and pipeline using Softr's own tools and CRM
  • Cultivate long-term, authentic relationships with creators and brand advocates
  • Negotiate deals, manage contracts, and handle payments and deliverables
  • Develop ambassador and affiliate programs to scale word-of-mouth growth
  • Represent Softr at creator events, virtual summits, and community gatherings
  • Define KPIs for influencer campaigns (reach, engagement, signups, MRR attributed)
  • Track performance data and produce bi-weekly and monthly reports for leadership
  • Run A/B tests on formats, CTAs, and platforms to optimize ROI
  • Work with the Growth team to connect influencer attribution to pipeline and revenue

What We Are Looking For

  • 3+ years of experience in influencer marketing, creator partnerships, or community-led growth at a B2B SaaS or AI automation/no-code/low-code company
  • Proven track record of launching campaigns that drove measurable product signups or revenue
  • Deep familiarity with the AI Automation, no-code, productivity, and SaaS creator ecosystem
  • Experience negotiating and managing contracts with content creators and agencies
  • Strong analytical mindset, comfortable working with attribution models and marketing dashboards
  • Excellent communication and relationship-building skills; you can work with a YouTuber and a CFO on the same day
  • Self-starter who can operate with autonomy in a remote, async-first environment
  • Experience using tools like Airtable, Notion, HubSpot, or Softr itself is a big plus

Nice to Have

  • Experience with influencer marketing platforms and CRM systems
  • Familiarity with design and video production tools
  • Knowledge of paid media and social media advertising

Benefits and Perks

  • Competitive salary and equity options
  • Fully remote and flexible work schedule
  • High ownership, zero bureaucracy
  • Lean team, get-things-done mindset
  • Annual company retreat and team gatherings
  • Work directly with the founders and leadership team
  • A daily dose of customer love and positive feedback that rewards your work
  • Backed by the best - we are well-resourced, profitable, and backed by best investors

How to Stand Out

  • Develop a strong understanding of the AI automation and no-code ecosystem to stand out as a candidate
  • Build a portfolio of successful influencer marketing campaigns that demonstrate your ability to drive growth and revenue
  • Familiarize yourself with influencer marketing platforms and CRM systems to streamline your workflow
  • Prepare to talk about your experience with attribution models and marketing dashboards
  • Be ready to discuss your strategy for cultivating long-term, authentic relationships with creators and brand advocates
  • Research Softr's company culture and values to demonstrate your enthusiasm for the role and the company

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