Integrated Campaigns Manager, Treasury

## About the Role As an Integrated Campaigns Manager at Stripe, you will be responsible for championing the Treasury platform, a global business account built for startups. You will own the integrated campaign strategy and plan, working closely with sales, marketing, and product teams to drive awareness, adoption, and active use. This role requires a deep understanding of the fintech industry, as well as the ability to analyze campaign performance and drive continuous improvement.

The Treasury platform is a critical component of Stripe's mission to increase the GDP of the internet. As an Integrated Campaigns Manager, you will play a key role in driving business growth and adoption. You will work with a broad suite of metrics to continuously measure campaign performance and refine strategies to improve outreach, enhance the customer journey, and support revenue growth.

The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. As an Integrated Campaigns Manager, you will be part of a dynamic team that builds, delivers, monitors, and evolves campaign delivery across a broad suite of content, tactics, and channels.

## What You Will Do - Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact - Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns - Work with regional marketing to ensure local relevance and advise on campaign delivery - Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams - Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.

• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function

- Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies - Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration - Share learnings regularly to improve overall campaign efficacy

## What We Are Looking For - Experience leading and driving large, complex, global campaigns or programs - Strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs - Ability to work with and influence across cross-functional stakeholder groups, including senior sales, marketing, and product leaders - Proven track record developing global campaigns and delivering results - Expertise in GTM, Adjust, and Excel - Strong understanding of the fintech industry and market trends - Ability to work in a fast-paced, dynamic environment - Excellent communication and project management skills

## Nice to Have - Experience working with startups or in the fintech industry - Knowledge of Stripe's Treasury platform - Experience with data analysis and visualization tools - Certification in marketing or a related field - Experience working with cross-functional teams, including sales, marketing, and product

## Benefits and Perks - Competitive salary and equity package - Comprehensive health, dental, and vision insurance - Flexible PTO and remote work options - Professional development opportunities, including conference attendance and training - Access to a broad range of cutting-edge tools and technologies - Collaborative, dynamic work environment - Opportunity to work with a talented team of professionals who are passionate about driving business growth and adoption

- Tip: Showcase your expertise in GTM, Adjust, and Excel by providing specific examples of how you have used these tools to drive campaign success.

• Develop a deep understanding of the fintech industry and market trends to demonstrate your ability to champion the Treasury platform.
• Highlight your experience working with cross-functional teams, including sales, marketing, and product, to showcase your ability to collaborate and drive results.
• Be prepared to discuss your experience with data analysis and visualization tools, as well as your ability to interpret and communicate campaign performance metrics.
• Research Stripe's company culture and values to demonstrate your alignment with the organization and its mission.
• Prepare to provide specific examples of your experience developing and delivering global campaigns, as well as your ability to work in a fast-paced, dynamic environment.