Integrated Marketing Consultant - France
WFA Digital Insight
As the demand for digital marketing specialists continues to soar, with a 25% growth in remote marketing jobs in the last year, professionals with expertise in campaign development and brand strategy are in high demand. Mozilla, a pioneer in the tech industry, is seeking a skilled Integrated Marketing Consultant to lead its 2026 French brand campaign. With the European browser market undergoing a significant shift, this role offers a unique opportunity to drive cultural relevance and user growth. Candidates should be well-versed in the French market, with a deep understanding of consumer needs and emerging trends. Before applying, consider highlighting your experience in campaign development, brand strategy, and team collaboration.
Job Description
About the Role
The Integrated Marketing Consultant role at Mozilla is a critical position focused on building and leading the company's 2026 French brand campaign. As a key member of the marketing team, you will operate at the intersection of global strategy and local execution, bringing deep French insight into a globally coordinated marketing organization. Your primary objective will be to drive Mozilla's cultural relevance in France, identifying and activating opportunities beyond the tech category and embedding the brand in moments, communities, and conversations that keep the brand top-of-mind and meaningfully considered.Mozilla Corporation is a non-profit-backed technology company that has shaped the internet for the better over the last 25 years. With pioneering brands like Firefox, the privacy-minded web browser, the company has made a significant impact on the tech industry. Now, with more than 225 million people around the world using its products each month, Mozilla is shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies.
The company's work focuses on diverse areas, including AI, social media, security, and more. As a member of the marketing team, you will be part of a dynamic and innovative organization that is committed to making the internet better for people.
What You Will Do
- Develop and lead a specific French marketing/brand strategy and campaign in 2026
- Partner with the Director of European Integrated Marketing to shape and deliver integrated marketing campaign strategy for France
- Collaborate cross-functionally with product marketing, media, communications/policy teams, creative, PR, and agency partners to develop impactful campaign platforms and programs for France
- Translate global campaign strategy into locally relevant marketing initiatives that resonate with regional audiences
- Identify and activate opportunities beyond the tech category, embedding the brand in moments, communities, and conversations that keep the brand top-of-mind and meaningfully considered
- Drive user and market share growth in France through effective campaign development and execution
- Develop strong thought leadership and understanding of the regional landscape in France, including consumer needs, competitive specs, and emerging macro + cultural trends
- Lead a major campaign and activation in France, focused on re-establishing Firefox as a relevant, differentiated brand
- Analyze campaign performance and provide data-driven insights to optimize future marketing initiatives
What We Are Looking For
- 5+ years of experience in marketing, with a focus on campaign development and brand strategy
- Strong understanding of the French market, including consumer needs and emerging trends
- Expertise in Excel and marketing strategy
- Ability to collaborate cross-functionally with various teams, including product marketing, media, and communications
- Experience in leading major campaigns and activations, with a focus on driving user and market share growth
- Strong thought leadership and understanding of the regional landscape in France
- Ability to develop and execute integrated marketing campaigns that resonate with regional audiences
- Strong analytical skills, with the ability to analyze campaign performance and provide data-driven insights
Nice to Have
- Experience working with agency partners and external vendors
- Knowledge of AI, social media, security, and other emerging technologies
- Certification in marketing or a related field
- Experience working in a remote or distributed team environment
- Fluency in French and English
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a pioneering company in the tech industry
- Collaborative and dynamic work environment
- Professional development opportunities, including training and education programs
- Flexible work arrangements, including remote work options
- Access to cutting-edge technology and tools
- Comprehensive health and wellness programs
- Generous paid time off and holiday policy
How to Stand Out
- Develop a strong understanding of the French market, including consumer needs and emerging trends, to increase your chances of success in this role.
- Highlight your experience in campaign development and brand strategy, and be prepared to provide specific examples of your work.
- Showcase your expertise in Excel and marketing strategy, and be prepared to discuss your approach to data-driven marketing.
- Prepare to discuss your experience working with cross-functional teams, including product marketing, media, and communications.
- Be ready to provide examples of your ability to develop and execute integrated marketing campaigns that resonate with regional audiences.
- Research Mozilla's mission and values, and be prepared to discuss how your skills and experience align with the company's goals.
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