Integrated Marketing Lead - K:Service
WFA Digital Insight
The demand for skilled integrated marketing leads has surged in recent years, with a 25% increase in job postings for digital marketing specialists in 2025. As companies pivot towards AI-driven customer service, professionals with expertise in data analysis, campaign planning, and team collaboration are in high demand. Klaviyo, a leader in AI-first customer service, is seeking an Integrated Marketing Lead to drive the marketing strategy for its K:Service platform. With a strong focus on ROI-driven campaigns and scalable outcomes, this role offers a unique opportunity for marketers to make a tangible impact. Before applying, candidates should be prepared to showcase their expertise in Google Analytics, Salesforce, and marketing automation, as well as their ability to collaborate with cross-functional teams.
Job Description
About the Role
The Integrated Marketing Lead will play a critical role in driving the marketing strategy for Klaviyo's K:Service platform, a cutting-edge AI-first customer service solution. This professional will be responsible for developing and executing campaigns that drive ROI and scalable outcomes, leveraging data analysis and insights to inform marketing decisions. As part of the Integrated Marketing team, this lead will collaborate closely with Product Marketing, Content, Creative, Lifecycle, Web, and Field teams to ensure a cohesive and effective marketing strategy.The successful candidate will have a deep understanding of the marketing landscape, with expertise in channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing. They will be well-versed in the use of Google Analytics, Salesforce, and marketing automation tools, with a strong analytical mindset and ability to interpret data to inform marketing decisions.
The Integrated Marketing Lead will report directly to the Sr. Director of Integrated Marketing and will be responsible for driving the marketing strategy for K:Service, working closely with cross-functional teams to ensure alignment and effective campaign execution.
What You Will Do
- Ideate, design, and execute the K:Service marketing customer journey across all channels
- Collaborate with Product Marketing and Service GTM teams to position K:Service for both marketing and service buyers
- Lead the campaign strategy and planning, inclusive of high-reach channels and performance-focused digital channels
- Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel
- Refine the end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content
- Collaborate and work cross-functionally to align campaign strategies and goals across the organization
- Define and build a measurement plan with the Analytics team to ensure understanding of K:Service success drivers and growth levers
- Gather and analyze campaign performance, including reporting learnings of key findings and best practices
- Understand the industry landscape, tech capabilities, and competitive approach to recommend content, creative assets, CTAs, and landing page experiences
- Develop and establish success criteria to help inform resource planning, campaign flighting, and overall prioritization across multiple stakeholders
What We Are Looking For
- 8+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
- Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
- Strong analytical mindset and ability to interpret data to inform marketing decisions
- Expertise in Google Analytics, Salesforce, and marketing automation tools
- Excellent collaboration and communication skills, with ability to work closely with cross-functional teams
- Strong understanding of the marketing landscape, including industry trends and competitor analysis
- Ability to think creatively and develop innovative marketing solutions
- Strong project management skills, with ability to prioritize tasks and manage multiple projects simultaneously
Nice to Have
- Experience with Klaviyo's K:Service platform or similar AI-first customer service solutions
- Certification in Google Analytics or other marketing automation tools
- Experience working in a fast-paced, rapidly growing company
- Strong understanding of the customer service landscape, including industry trends and competitor analysis
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a cutting-edge AI-first customer service platform
- Collaborative and dynamic work environment
- Professional development opportunities, including training and certification programs
- Flexible work arrangements, including remote work options
- Access to the latest marketing tools and technologies
- Recognition and reward programs for outstanding performance
How to Stand Out
- Develop a strong portfolio showcasing your experience with data-driven marketing campaigns and ROI analysis.
- Be prepared to discuss your expertise in Google Analytics, Salesforce, and marketing automation tools, as well as your ability to collaborate with cross-functional teams.
- Highlight your ability to think creatively and develop innovative marketing solutions, with a focus on driving scalable outcomes.
- Emphasize your strong analytical mindset and ability to interpret data to inform marketing decisions.
- Be prepared to discuss your understanding of the marketing landscape, including industry trends and competitor analysis, and how you stay up-to-date with the latest developments.
- Research Klaviyo's K:Service platform and be prepared to discuss your thoughts on its potential impact on the customer service industry.
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