Integrated Marketing Manager - 11514

About the Role

The role matters because it has a direct impact on Coupa's brand presence and revenue growth. As the company continues to expand its reach and influence, the need for a skilled marketer who can drive meaningful change and elevate the brand's presence across the buying journey has never been more critical. You will be part of a dynamic team that values collaboration, transparency, and a shared commitment to excellence.

What You Will Do

• Own the end-to-end campaign strategy and execution for the Mid-Market Finance Integrated Campaign
• Drive step-change growth in brand awareness and pipeline by pushing creative boundaries and unlocking new channels, tactics, and campaign plays
• Champion the full buyer journey, mapping programs across awareness, consideration, and decision stages
• Collaborate closely with teams including Product & Solution Marketing, Account-Based Marketing, Digital Marketing, Sales, Field Marketing, Sales Enablement, Account Development Representatives, and Brand
• Partner with Marketing and Sales Ops to track, analyze, and continuously optimize campaign performance using insights from 6sense, Marketo, Salesforce, Folloze, and more
• Fuel account progression and revenue growth with campaigns that activate ABM strategy, influence multi-threaded buying groups, and support sales acceleration
• Manage the campaign calendar across industries, personas, and solution areas, driving clarity, visibility, and momentum behind key priorities
• Orchestrate digital and content tactics that cut through the noise, from targeted paid media and email nurtures to webinars, partner activations, and multi-touch experiences
• Elevate how Coupa shows up in the market, ensuring consistent, customer-first messaging that reflects the company's leadership, values, and impact

What We Are Looking For

• 5+ years of B2B growth marketing and campaign-related experience, ideally in enterprise SaaS or technology
• Proven track record of driving campaign strategy and execution that influences market perception, accelerates pipeline, and creates lasting customer value
• Expertise in Salesforce and Excel
• Strong collaboration and teamwork skills, with the ability to bring stakeholders together around a single goal
• Data analysis and performance optimization skills, with experience using tools like 6sense, Marketo, and Salesforce
• Ability to drive creative and innovative campaign plays that cut through the noise and drive meaningful change
• Strong understanding of the full buyer journey and the ability to map programs across awareness, consideration, and decision stages
• Experience with account-based marketing and sales acceleration

Nice to Have

• Experience with paid media and email marketing
• Familiarity with marketing automation platforms like Marketo
• Knowledge of sales enablement and account development principles
• Certification in marketing or a related field

Benefits and Perks

• Competitive compensation package
• Opportunity to work with a pioneering technology company
• Collaborative and dynamic work environment
• Flexible and remote work arrangements
• Professional development and growth opportunities
• Access to cutting-edge marketing tools and technologies
• Comprehensive health and wellness benefits
• Generous PTO and vacation policy
• Remote work stipend and expenses coverage

• Be prepared to showcase your expertise in campaign strategy and execution, with specific examples of successful campaigns you've led in the past.
• Highlight your ability to collaborate and work with cross-functional teams, including sales, product, and marketing.
• Make sure you have a strong understanding of the full buyer journey and can speak to how you've mapped programs across awareness, consideration, and decision stages in previous roles.
• Be ready to discuss your experience with data analysis and performance optimization, including tools like 6sense, Marketo, and Salesforce.
• Showcasing your creativity and innovative thinking in campaign development will be a major plus, so be prepared to share examples of campaigns that have driven meaningful change and results.
• Don't underestimate the importance of soft skills like communication, teamwork, and time management in this role – be prepared to give specific examples of how you've demonstrated these skills in previous roles.
• When negotiating salary, be sure to research the market rate for the role and highlight your unique skills and experience to make a strong case for your desired compensation.