Integrated Marketing Manager, Culinary

About the Role

The role is based in Canada and offers the flexibility of remote work, allowing candidates to balance their professional and personal life. The successful candidate will report to the Senior Manager of Integrated Marketing and will be responsible for owning the marketing strategy for the Culinary program, including developing integrated briefs, partnering with culinary operations and programming teams, and delivering measurable improvements in class trial, repeat attendance, and cross-sell to hard goods.

Sur La Table's commitment to community, culinary joy, and celebration creates a unique work environment that values recognition, wellness, and personal touch. The company's culture is built around monthly spotlights, the Golden Whisk awards, and cooking class perks, making it an exciting place to work for professionals who are passionate about food, cooking, and marketing.

What You Will Do

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities
• Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell
• Serve as Sur La Table's internal culinary authority, tracking food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories
• Identify relevant culinary trends and translate them into marketing opportunities, including content angles, product storytelling, social hooks, partnerships, and campaign themes
• Develop and own integrated briefs for Culinary initiatives, including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments
• Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints
• Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity
• Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design
• Collaborate with the marketing team to develop and execute social media campaigns, email marketing, and influencer partnerships to promote culinary programs and services
• Conduct market research and competitor analysis to stay up-to-date on the latest culinary trends and marketing strategies

What We Are Looking For

• 5-8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization
• Genuine culinary fluency, with a deep personal and professional understanding of food, cooking, culinary culture, and the food media landscape
• Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes
• Proven ability to track and translate food and culinary trends into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes
• Strong experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution
• Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, and other teams to drive business results
• Excellent communication, project management, and problem-solving skills
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
• Strong analytical skills, with the ability to collect and analyze data to inform marketing strategies

Nice to Have

• Experience with marketing automation platforms and CRM systems
• Knowledge of SEO principles and how to apply them to culinary content
• Familiarity with social media advertising and influencer marketing
• Certification in marketing, culinary arts, or a related field
• Experience working with remote teams and managing projects virtually

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading culinary brand and contribute to its growth and success
• Flexible remote work arrangement, with the option to work from anywhere in Canada
• Access to a wide range of culinary classes, workshops, and events
• Discount on Sur La Table products and services
• Opportunities for professional development and career growth
• Collaborative and dynamic work environment with a team of passionate professionals
• Recognition and reward programs to celebrate employee achievements and contributions

• Tip: Showcase your culinary expertise and marketing skills by highlighting relevant experience and certifications in your resume and cover letter.
• To stand out, create a portfolio that demonstrates your ability to develop and execute successful marketing campaigns, particularly in the culinary space.
• When preparing for the interview, research Sur La Table's brand, mission, and values, and be ready to discuss how your skills and experience align with the company's goals.
• Be prepared to talk about your favorite food trends, cooking techniques, and culinary experiences, as this will demonstrate your passion for the industry and your ability to connect with the brand's audience.
• Consider negotiating a flexible work arrangement or professional development opportunities as part of your compensation package.
• Red flags to watch for include a lack of clear communication or unclear expectations from the hiring manager, as this can indicate a disorganized or unsupportive work environment.