Integrated Marketing Manager

About the Role

The marketing team at Openai operates at the nexus of creativity, technology, and strategy, partnering closely with Product, Engineering, Research, Comms, and Design teams to create cohesive customer experiences across all channels. The focus extends beyond promoting product features to providing valuable insights and resources that help users maximize the potential of AI technologies.

What You Will Do

• Develop and execute integrated marketing campaign plans that align with business goals and span paid, owned, and earned channels.
• Own the end-to-end planning and execution of integrated campaigns, from brief and conceptual development to stakeholder alignment, flawless execution, launch, and post-campaign analysis.
• Partner with Creative Teams, both internal and external, to foster an environment that encourages creative risk-taking in pursuit of iconic work.
• Collaborate closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact.
• Guide the development of marketing strategies to grow consumer, enterprise, and developer audiences.
• Deliver results in support of company goals by leveraging marketing expertise to elevate scaled marketing efforts and communicate the company's value to diverse audiences effectively.
• Work highly cross-functionally to bring marketing plans to life, ensuring alignment and cooperation across various departments.
• Develop and maintain a deep understanding of the target audiences, including their needs, challenges, and preferences.
• Stay abreast of the latest trends and developments in marketing and AI, leveraging this knowledge to continuously improve marketing strategies and campaigns.
• Manage and analyze campaign performance data to inform future marketing decisions and optimize campaign effectiveness.

What We Are Looking For

• 12+ years of experience in marketing and advertising, with at least 3 years in an integrated or campaign-focused role.
• Proven success in managing cross-channel campaigns across digital, social, email, paid media, and events.
• Strong understanding of content marketing, customer journey mapping, and excellent project management skills.
• Proficiency across multiple marketing channels, including TV, OOH, social, content, performance marketing, and events.
• Experience with GTM and Excel, with the ability to analyze data and draw actionable insights.
• Strong ability to communicate and influence at an executive level, with fluency in adapting messaging to different cultural contexts.
• Agility and adaptability, with a comfort level working in a fast-paced, evolving environment and the ability to pivot strategies based on market dynamics.
• Experience in collaborating with cross-functional teams, including Product, Engineering, and Design.
• A track record of delivering results in fast-paced and dynamic environments.

Nice to Have

• Experience in the tech or AI industry, with a deep understanding of the latest trends and developments.
• Knowledge of AI technologies and their applications in marketing.
• Certification in marketing or a related field.
• Experience with marketing automation tools and platforms.
• Fluency in more than one language, reflecting the company's global reach and diversity.

Benefits and Perks

• The opportunity to work with a cutting-edge AI research and deployment company.
• Collaborative and dynamic work environment.
• Professional development opportunities, including training and education in the latest AI and marketing technologies.
• Flexible work arrangements, including remote work options.
• Competitive compensation package, including equity and benefits.
• Access to the latest tools and technologies in marketing and AI.
• A culture that values diversity, equity, and inclusion, with a commitment to creating a welcoming and supportive work environment for all employees.

• Develop a strong portfolio that showcases your experience in managing cross-channel campaigns and your ability to leverage data-driven insights to inform marketing strategies.
• Be prepared to discuss specific examples of successful campaigns you have led and the results you achieved, highlighting your skills in GTM and Excel.
• Show a deep understanding of the latest trends and developments in AI and marketing, and be ready to discuss how you would apply this knowledge to drive campaign effectiveness.
• Highlight your ability to work cross-functionally and collaborate with various teams, including Product, Engineering, and Design.
• Prepare to address how you would approach adapting marketing strategies to different cultural contexts and how you ensure your messaging resonates with diverse audiences.
• Demonstrate your ability to analyze campaign performance data and draw actionable insights to optimize future campaigns.
• Be prepared to discuss your experience with marketing automation tools and platforms, and how you have used these to streamline and enhance marketing efforts.