Integrated Marketing Manager

About the Role

The Marketing team at Openai contributes to the broader mission of ensuring responsible and widespread adoption of artificial intelligence. The team is responsible for developing and executing strategies that drive awareness, engagement, and usage for Openai's products and platform amongst core audiences. A data-driven approach is taken to understand customers' needs and challenges, ensuring their voices are reflected in product development and messaging.

The Integrated Marketing Manager will be part of a dynamic team that values creativity, collaboration, and a data-driven approach. The role requires a deep understanding of marketing strategies, campaign management, and cross-functional collaboration. The ideal candidate will have a proven track record of delivering results in support of company goals and will be able to develop marketing strategies to grow consumer, enterprise, and developer audiences.

What You Will Do

• Guide integrated campaign strategy, working closely with Business, Product, and Marketing Strategy teams to develop and execute marketing campaign plans that align with business goals.
• Own the end-to-end planning and execution of integrated campaigns, from brief and conceptual development to stakeholder alignment, flawless execution, launch, and post-campaign analysis.
• Partner with Creative Teams, both internal and agencies, to cultivate the right space for creative risk-taking in service of iconic work.
• Collaborate closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact.
• Develop and manage campaign budgets, ensuring effective use of resources and ROI.
• Analyze campaign performance, providing insights and recommendations for future campaign improvements.
• Stay up-to-date with the latest marketing trends, technologies, and best practices, applying this knowledge to continuously improve campaign strategies.
• Manage and maintain a calendar of marketing activities, ensuring timely execution of campaigns.
• Coordinate with external partners, such as agencies and vendors, to support campaign execution.

What We Are Looking For

• 10+ years of experience in marketing and advertising agencies, with at least 3 years in an integrated or campaign-focused role.
• Proven success in managing cross-channel campaigns across digital, social, email, paid media, and events.
• Strong understanding of content marketing, customer journey mapping, and excellent project management skills.
• Proficiency across channels, including TV, OOH, social, content, performance marketing, and events.
• Strong ability to communicate and influence at an executive level, with fluency in adapting messaging to different cultural contexts.
• Comfortable working in a fast-paced, evolving environment with the ability to pivot strategies based on market dynamics.
• Experience with GTM and Excel, with the ability to analyze data and provide insights.
• A passion for storytelling and connecting the brand with the audience.
• Ability to work in a highly cross-functional team environment.

Nice to Have

• A test-and-learn mindset with a focus on continuous improvement.
• Familiarity with AI and emerging technology marketing trends.
• Product launch experience, with a track record of successfully managing launch campaigns.
• Experience in managing and optimizing campaign budgets for maximum ROI.
• Knowledge of marketing automation platforms and CRM systems.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a pioneering AI research and deployment company.
• Collaborative and dynamic work environment.
• Professional development opportunities, including training and conference attendance.
• Flexible working hours and remote work options.
• Access to the latest marketing tools and technologies.
• Recognition and reward for outstanding performance.
• Comprehensive health insurance and wellness programs.
• Generous PTO and holiday allowance.

• Tip: When applying, make sure your resume and cover letter are tailored to the Integrated Marketing Manager role, highlighting your experience in campaign management and cross-functional collaboration.
• To stand out, prepare examples of successful campaigns you've managed, including metrics on their impact and your role in their development and execution.
• Be ready to discuss your experience with GTM and Excel, and how you've used these tools to drive campaign success.
• Show a genuine interest in AI and its applications, and be prepared to discuss how you see marketing evolving in the context of emerging technologies.
• Consider creating a portfolio that showcases your marketing work, including campaign strategies, creative assets, and results.
• During the interview, ask about the team's dynamics and how the role contributes to the broader company mission to demonstrate your interest in the company culture and values.
• Be prepared to negotiate your salary based on your experience and the market standard for similar roles.