Japan Content Specialist

About the Role

The role will involve working closely with the growth, distribution, and product teams to shape the creative direction of amo's content in Japan. You will be expected to stay up-to-date with the latest TikTok trends and trends in the Japanese creator landscape. The company is looking for someone who is scrappy, energetic, and experimental, with a passion for trying new ideas and taking calculated risks.

What You Will Do

• Create high-performing TikToks, Reels, and UGC-style ads that resonate with the Japanese audience
• Lead and manage a pipeline of Japanese creators, providing feedback and guidance to help them create engaging content
• Collaborate with paid marketing to turn great content into great performance
• Jump on trends before they hit the For You Page, staying ahead of the curve in the Japanese digital market
• Write briefs and give notes to external creators, helping them shine and produce high-quality content
• Work closely with the growth, distribution, and product teams to shape the creative direction of amo's content in Japan
• Support launches, events, and Japan-focused activations, ensuring that content is aligned with the company's overall strategy
• Analyze performance data, using insights to inform future content creation and optimization
• Stay up-to-date with the latest TikTok trends and trends in the Japanese creator landscape, applying this knowledge to create innovative and engaging content
• Develop and maintain relationships with top Japanese creators and micro-influencers, ensuring that amo is at the forefront of the Japanese digital market

What We Are Looking For

• 1-5+ years of experience creating short-form content, with a focus on brand, agency, influencer, or creator work
• Experience making content for ads, particularly UGC-style ads
• Experience managing creators or giving creative feedback, with a focus on helping others produce high-quality content
• Deep knowledge of TikTok and IG trends, as well as the Japanese creator landscape
• Japanese language and English language proficiency, with the ability to communicate effectively in both languages
• Experience living in Japan, with a deep understanding of Japanese culture and customs
• Ability to work in a fast-paced environment, with a focus on experimentation and trying new ideas
• Strong analytical skills, with the ability to analyze performance data and inform future content creation

Nice to Have

• Experience working with paid marketing teams, with a focus on turning great content into great performance
• Knowledge of the Japanese digital market, including trends and insights
• Experience working with influencers and micro-influencers, with a focus on developing and maintaining relationships
• Ability to work independently, with a focus on self-motivation and discipline
• Experience with content management systems, with a focus on organization and efficiency

Benefits and Perks

• Opportunity to work with a fast-growing company, with a focus on innovation and experimentation
• Competitive salary and benefits package, with a focus on supporting the well-being of employees
• Flexible working hours, with the option to work remotely from Japan
• Access to the latest tools and technologies, with a focus on staying up-to-date with industry trends
• Opportunity to work with a talented team, with a focus on collaboration and teamwork
• Professional development opportunities, with a focus on supporting the growth and development of employees
• Recognition and reward for outstanding performance, with a focus on celebrating successes

• To stand out in this role, make sure your portfolio showcases your expertise in short-form content creation, particularly on TikTok and Instagram. Highlight your ability to create engaging, high-performing content that resonates with the Japanese audience.
• When applying, be prepared to talk about your experience working with creators and providing creative feedback. Emphasize your ability to help others produce high-quality content and your understanding of the Japanese creator landscape.
• In the interview, be ready to discuss your knowledge of TikTok trends and the Japanese digital market. Show your ability to think creatively and come up with innovative ideas that align with the company's goals.
• If you're new to the industry, consider taking courses or attending workshops to learn more about short-form content creation, paid marketing, and the Japanese digital market. This will help you stay competitive and demonstrate your commitment to the role.
• When negotiating salary, be prepared to discuss your experience and qualifications. Research the market rate for content specialists in Japan and be confident in your worth. Don't be afraid to ask about benefits and perks, such as flexible working hours or professional development opportunities.