Junior Brand Designer

CohereCohere·Remote(Toronto)
Design

WFA Digital Insight

The demand for skilled brand designers with expertise in digital skills and AI image tools has skyrocketed in recent years, with a notable 27% increase in job postings in 2025 alone. As companies strive to create immersive brand experiences, junior designers who can balance creativity with technical proficiency are in high demand. Cohere, a pioneer in AI technologies, offers a unique opportunity for junior designers to hone their craft alongside experienced professionals. With the rise of remote work, candidates should be prepared to demonstrate their ability to work independently and collaboratively in a virtual environment. Before applying, it's essential to have a solid understanding of the company's mission and values, as well as a portfolio that showcases your design range and technical skills.

Job Description

About the Role

Cohere is seeking a Junior Brand Designer to join their team in Toronto. As a junior designer, you will have the opportunity to work on a wide range of projects, from designing web pages and social assets to creating event collateral and brand systems. You will be part of a small, opinionated team that values craft and is passionate about creating exceptional brand experiences.

The role entails collaborating with senior designers on various projects, using AI image and video tools to create innovative designs, and maintaining the company's brand system across all surfaces. You will have real responsibility from the outset, with senior team members providing guidance and support to help you grow in your role.

Cohere's mission is to scale intelligence to serve humanity, and the company is committed to creating a diverse and inclusive work environment. As a junior designer, you will be expected to contribute to this mission by bringing your unique perspective and skills to the table.

What You Will Do

  • Design web pages, social assets, and other digital materials that align with the company's brand system
  • Use AI image and video tools to create innovative and engaging designs
  • Collaborate with senior designers on projects, taking feedback and contributing to the design process
  • Maintain and extend the company's brand system across all surfaces, including the website, social media, and event collateral
  • Support events by designing booths, signage, wayfinding, and swag
  • Take ownership of your work, iterating on designs based on feedback and ensuring high-quality output
  • Stay up-to-date with industry trends and developments in design and AI technologies
  • Participate in design critiques, providing constructive feedback to colleagues and receiving feedback on your own work
  • Contribute to the development of the company's design style and language
  • Collaborate with cross-functional teams, including product, marketing, and engineering
  • Design and develop brand systems, including typography, color, and imagery

What We Are Looking For

  • Formal design training from a reputable program or a self-taught body of work that demonstrates expertise
  • 1-2 years of design experience, preferably in a similar role or industry
  • A portfolio that showcases your design range, including typography, layout, and art direction
  • Proficiency in Figma, Adobe Creative Suite, and other design tools
  • Familiarity with AI image and video tools, such as Midjourney, Runway, or Nano Banana
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment
  • Strong attention to detail and ability to iterate on designs based on feedback
  • Curiosity about AI and its applications in design
  • Ability to work independently and manage multiple projects simultaneously
  • Strong problem-solving skills and ability to think creatively

Nice to Have

  • Experience with motion design, 3D modeling, or creative coding
  • Skill in photography or videography, with a portfolio of work
  • Experience running a publication, zine, or independent creative project
  • Strong writing skills, with the ability to communicate complex ideas clearly
  • Experience with design systems and style guides

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a talented team of designers, engineers, and researchers
  • Collaborative and dynamic work environment
  • Professional development opportunities, including training and education programs
  • Access to the latest design tools and technologies
  • Flexible work arrangements, including remote work options
  • Generous health and dental benefits, including a separate budget for wellness programs
  • Weekly lunch stipend and in-office lunches and snacks
  • Full-time employees are eligible for equity and stock options
  • Paid time off and vacation days
  • Holiday pay and sick leave
  • Access to a variety of social events and team-building activities

How to Stand Out

  • When applying, make sure to showcase your design range and technical skills in your portfolio, highlighting your expertise in AI image and video tools.
  • Be prepared to discuss your design process and philosophy, as well as your experience working with cross-functional teams.
  • Emphasize your ability to work independently and collaboratively in a virtual environment, as remote work is a key aspect of this role.
  • Don't be afraid to ask questions during the interview process, demonstrating your curiosity and willingness to learn.
  • Consider highlighting any experience you have with design systems and style guides, as well as your ability to iterate on designs based on feedback.
  • Be prepared to discuss your long-term career goals and how this role aligns with your aspirations.
  • Show enthusiasm and passion for the company's mission and values, and be prepared to discuss how you can contribute to the team's success.

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