Lead Creative Strategist - UK
WFA Digital Insight
The demand for skilled creative strategists has skyrocketed, with a 25% increase in job postings over the past year. As companies shift towards digital-first approaches, the need for talented professionals who can craft compelling brand narratives and drive campaign success has never been more pressing. Bjak, a pioneer in application platforms, is seeking a lead creative strategist to spearhead their UK brand vision. With a strong portfolio and expertise in digital content production, candidates can stand out in this competitive landscape. As the digital marketing landscape continues to evolve, candidates should be prepared to navigate the intersection of creativity, data-driven insights, and technical expertise.
Job Description
About the Role
The role of Lead Creative Strategist at Bjak is a unique opportunity to drive the creative vision for a pioneering technology company. As a key member of the team, you will be responsible for developing campaign and brand plans, conducting creative discovery, and translating concepts into executable digital assets. Your expertise in digital content production workflows, including scripting, storyboarding, editing, and delivering optimized assets, will be crucial in driving the success of the UK brand.The team at Bjak is lean, high-output, and moves fast, expecting the same level of dedication and drive from each member. As a lead creative strategist, you will have the opportunity to collaborate directly with leadership, own brand strategy end-to-end, and be part of a high-performance team that values ownership, speed, and smart execution.
Bjak is committed to creating a positive impact on society through its innovative application platforms, and this role is a chance to be part of a company that is making a difference.
What You Will Do
- Develop campaign and brand plans, including brand voice, messaging, style, and content architecture
- Conduct creative discovery through research of UK market campaigns, social trends, and user behavior to identify winning messaging angles
- Develop strategic campaign concepts that turn insights into actionable blueprints for digital content
- Translate concepts into executable digital assets, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance-driven content
- Partner with internal teams to analyze performance data (CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency
- Ensure all content maintains alignment with Bjak's new UK brand voice while pushing creative boundaries
- Stay up-to-date with industry trends and emerging technologies to continuously improve campaign strategy and creative assets
- Collaborate with cross-functional teams to drive campaign success and achieve business objectives
- Develop and manage project timelines, budgets, and resources to ensure efficient and effective campaign execution
What We Are Looking For
- 4-6 years of experience in a hands-on creative strategy role focused on performance creative, digital content, or campaign strategy within high-growth B2C brands or agencies
- Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first content
- Expertise in digital content production workflows, including scripting, storyboarding, editing, and delivering optimized assets
- Proficiency with design tools and video production/editing software
- Strong project management skills and ability to manage complex cross-functional workflows
- Proven ability to use campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts
- Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external partners
Nice to Have
- Experience working with emerging technologies, such as AI-powered content creation tools
- Knowledge of SEO principles and how to optimize content for search engines
- Familiarity with data analysis and performance metrics to inform campaign strategy
Benefits and Perks
- Competitive compensation package
- Remote work flexibility across the UK
- Opportunity to collaborate with a high-performance team and contribute to the company's mission
- Access to cutting-edge technologies and tools to drive campaign success
- Professional development opportunities to continuously improve skills and knowledge
- Comprehensive benefits package, including health insurance and paid time off
How to Stand Out
- Be prepared to showcase your portfolio and provide specific examples of successful campaign strategies and creative assets you've developed in the past.
- Familiarize yourself with Bjak's mission, values, and brand voice to demonstrate your understanding of the company's vision and how you can contribute to it.
- Highlight your expertise in digital content production workflows, including your proficiency with design tools and video production/editing software.
- Emphasize your ability to work collaboratively with cross-functional teams and drive campaign success through effective project management and communication skills.
- Be prepared to discuss your experience with data analysis and performance metrics, and how you've used these insights to inform campaign strategy and optimize creative assets.
- Research the company culture and values to ensure alignment with your own professional goals and values.
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