Lead Marketing Manager - UK & Ireland
WFA Digital Insight
The demand for skilled marketing managers in the UK and Ireland has seen significant growth, with a 25% increase in job postings over the past year. As companies like Fivetran continue to expand their presence in the EMEA region, the need for strategic marketing leaders who can drive revenue growth has never been higher. With its innovative approach to data integration, Fivetran offers a unique opportunity for marketers to make a real impact. Before applying, candidates should be aware of the importance of aligning marketing efforts with sales strategies and the need for strong cross-functional collaboration.
Job Description
About the Role
As a Lead Marketing Manager at Fivetran, you will play a crucial role in driving the company's growth in the UK and Ireland. Your primary focus will be on developing and executing a scalable marketing strategy that fuels enterprise and commercial revenue growth across the region. You will work closely with the sales team to ensure that marketing efforts are aligned with sales priorities and that follow-up processes are tightly executed.The UKI region represents one of Fivetran's most strategic growth markets in EMEA, and as the Lead Marketing Manager, you will be responsible for building a high-quality, predictable pipeline for the regional sales team. You will define and execute the UKI go-to-market strategy, developing and executing the UKI marketing strategy in close partnership with Sales leadership, Account Executives, SDRs, Partner teams, ABM, and Global Marketing.
Fivetran's mission is to make access to data as simple and reliable as electricity, and as a marketing leader, you will be instrumental in helping the company achieve this goal. You will be part of a dynamic and strategic team that is passionate about data-driven marketing and committed to delivering exceptional results.
What You Will Do
- Own the UKI integrated marketing strategy with a strong emphasis on field marketing and demand generation
- Build and scale a repeatable regional marketing engine that consistently delivers high-quality sales pipeline
- Partner closely with Sales leadership, Account Executives, and SDR teams to align marketing programs to territory and account priorities
- Plan and execute high-impact field programs including conferences, executive dinners, roundtables, and community events
- Shape and execute Account-Based Marketing and integrated multi-channel demand generation initiatives in collaboration with EMEA-based and global ABM and marketing teams, as well as the regional Sales team
- Own pipeline performance through qualification and handoff, ensuring strong follow-up processes and closed-loop analytics
- Develop and manage the regional marketing budget, ensuring effective ROI on marketing spend
- Collaborate with the global marketing team to leverage best practices and share knowledge across regions
- Stay up-to-date with industry trends and emerging technologies, applying this knowledge to continuously improve marketing strategies
What We Are Looking For
- 5+ years of experience in marketing, with a focus on field marketing and demand generation
- Proven track record of developing and executing successful marketing strategies that drive revenue growth
- Strong understanding of the sales process and ability to work closely with sales teams to align marketing efforts
- Experience with marketing automation platforms, such as Marketo, and CRM systems, such as Salesforce
- Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment
- Strong analytical skills, with the ability to measure and analyze the effectiveness of marketing campaigns
- Experience with data analysis and reporting tools, such as Looker or Excel
- Ability to work in a remote environment, with a strong ability to self-motivate and manage time effectively
Nice to Have
- Experience with account-based marketing and demand generation initiatives
- Knowledge of the data integration and analytics industry
- Experience with event planning and execution
- Familiarity with marketing and sales enablement tools, such as Coupa or Jira
- Certification in marketing automation or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a cutting-edge technology company that is changing the way businesses approach data integration
- Collaborative and dynamic work environment with a team of experienced marketing professionals
- Flexible working hours and remote work options
- Professional development opportunities, including training and education programs
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance, including bonuses and promotions
- Comprehensive health and wellness package, including mental health support and employee assistance programs
- Generous parental leave policy and support for working parents
- Opportunities for career advancement and growth within the company
How to Stand Out
- Tip: Make sure to highlight your experience with marketing automation platforms and CRM systems, such as Marketo and Salesforce, as these are key requirements for the role.
- When applying, be prepared to provide specific examples of successful marketing strategies you have developed and executed in the past.
- Show a deep understanding of the sales process and how marketing efforts can be aligned to drive revenue growth.
- Be prepared to discuss your experience with data analysis and reporting tools, such as Looker or Excel, and how you have used these to measure and analyze the effectiveness of marketing campaigns.
- Highlight any experience you have with account-based marketing and demand generation initiatives, as these are key areas of focus for the role.
- Be prepared to discuss your ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
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