Lead Product Marketing Manager - AI & Analytics

## About the Role The Lead Product Marketing Manager - AI & Analytics role at Klaviyo is a pivotal position that sits at the intersection of cutting-edge AI innovation, data-driven personalization, and customer-centric storytelling. You will be responsible for owning and shaping the go-to-market strategy for Klaviyo's AI- and analytics-powered product portfolio, including Agentic AI experiences and AI-powered analytics products. This involves defining how these capabilities transform the customer experience and driving the product marketing strategy to bring these innovations to life.

As a key member of the product marketing team, you will work closely with cross-functional teams such as Product, AI/ML, Analytics, Sales, and Customer Experience to influence roadmap, pricing, packaging, and go-to-market decisions. Your ability to simplify complex technical product concepts into clear, differentiated, and customer-centric product positioning and messaging will be crucial in this role.

Klaviyo values diversity and inclusivity, believing that everyone deserves a fair shot at success. The company appreciates the unique backgrounds, experiences, and perspectives each employee brings, and this role is no exception. If you are passionate about AI, fluent in market and industry trends, and excited to bring complex technology to life in a fast-paced environment, this could be the ideal opportunity for you.

## What You Will Do - Own product marketing strategy for AI and analytics products, including Agentic AI and AI-powered personalization and insights.

• Shape how Klaviyo positions and communicates transformative AI experiences, translating advanced capabilities into clear, compelling customer value.
• Lead end-to-end product launches, from market insight and product positioning to enablement and execution, in a fast-moving, iterative environment.
• Partner closely with Product, AI/ML, Analytics, Sales, and Customer Experience teams to influence roadmap, pricing, packaging, and go-to-market decisions.
• Stay on top of AI and analytics industry trends, competitive landscape, and evolving customer expectations to inform strategy and differentiation.
• Use data and analytics to inform messaging, measure impact, and continuously optimize positioning and go-to-market performance.
• Develop and maintain a deep understanding of Klaviyo's customer base, including their needs, pain points, and motivations.
• Collaborate with the sales team to develop sales enablement materials and strategies that effectively communicate the value of Klaviyo's AI and analytics products.
• Work with the product team to provide feedback and insights that can inform the development of future products and features.

## What We Are Looking For - 8+ years of B2B product marketing experience, ideally with AI, analytics, or data-driven products.

• Deep passion for AI and emerging technologies, with a point of view on Agentic AI and how it can reshape SaaS experiences.
• Proven ability to launch and scale products that resonate with business user needs in dynamic, fast-paced environments.
• Ability to simplify complex technical product concepts into clear, differentiated, and customer-centric product positioning and messaging.
• Excellent cross-functional leadership and communication skills, with the ability to influence without authority and confidently lead strategic reviews with C-level and senior executives.
• Strong analytical mindset — comfortable working with data, insights, and metrics to guide decisions and tell better stories.
• Experience with market research and competitive analysis to stay ahead of industry trends.
• Proficiency in tools like Excel for data analysis and presentation.

## Nice to Have - Experience with marketing automation platforms and CRM systems.

• Knowledge of SQL for data querying and analysis.
• Certification in product marketing or a related field.
• Experience in the SaaS industry, particularly with companies that specialize in AI and analytics.

## Benefits and Perks - Competitive salary and benefits package.

• Opportunity to work with a fast-growing company that is pioneering AI and analytics in marketing.
• Collaborative and dynamic work environment with a team of experienced professionals.
• Professional development opportunities, including training and education in AI, analytics, and product marketing.
• Flexible working hours and remote work options to accommodate different work styles and needs.
• Access to the latest tools and technologies in AI, analytics, and product marketing.
• A culture that values diversity, inclusivity, and employee well-being.

- Tip: Highlight your experience with AI and analytics products, and how you've used data to inform product marketing strategies and drive business growth.

• Make sure your resume and cover letter are tailored to the role, emphasizing your skills in product marketing, AI, and analytics, as well as your ability to work in a fast-paced environment.
• Prepare to talk about your passion for AI and emerging technologies, and how you see them reshaping the SaaS industry and customer experiences.
• When discussing your experience, focus on the impact you've made in previous roles, such as successful product launches or significant revenue growth.
• Consider creating a portfolio that showcases your work in product marketing, including any successful campaigns or product launches you've led.
• Be prepared to ask questions about the company culture, the team you'll be working with, and the opportunities for growth and development within the role.