Lead Product Marketing Manager - Enterprise

About the Role

The ideal candidate will have experience in product marketing, sales enablement, and campaign development, with a strong understanding of the ecommerce industry and the ability to develop and execute successful marketing strategies. You will be working in a fast-paced environment, collaborating with cross-functional teams, including sales, marketing, and product.

Klaviyo is committed to creating a diverse and inclusive work environment, where everyone has the opportunity to succeed. If you are a motivated and talented marketing professional looking for a new challenge, this role could be an excellent fit.

What You Will Do

• Develop and execute the company's enterprise GTM strategy, in collaboration with the GTM leadership team
• Define and prioritize field selling motions for the mid and large enterprise segment
• Design and develop sales plays from ICP definition through field launch
• Identify high-value displacement opportunities and develop competitive positioning and messaging
• Partner with Enablement to ensure sales plays land in the field rather than live in a deck
• Serve as the PMM lead on integrated marketing campaigns, contributing strategy, messaging, and assets
• Own the strategic conception, development, and execution of campaign anchor assets
• Collaborate with the sales team to develop objection handlers and sales enablement materials
• Analyze market trends, competitive dynamics, and seasonal signals to inform GTM strategies

What We Are Looking For

• 5+ years of experience in product marketing, sales enablement, or a related field
• Proven track record of developing and executing successful marketing strategies
• Strong understanding of the ecommerce industry and the ability to develop and execute successful marketing strategies
• Experience in GTM, sales enablement, and campaign development
• Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams
• Strong analytical and problem-solving skills, with the ability to analyze market trends and competitive dynamics
• Experience working in a fast-paced environment, with the ability to prioritize tasks and manage multiple projects simultaneously
• Strong knowledge of marketing automation platforms and CRM systems
• Bachelor's degree in Marketing, Business, or a related field

Nice to Have

• Experience working in the enterprise software space
• Knowledge of Klaviyo's products and services
• Experience working with sales teams to develop sales enablement materials
• Certification in marketing automation or a related field
• Experience working in a remote environment, with the ability to work independently and collaboratively as part of a distributed team

Benefits and Perks

• Competitive salary and benefits package
• Opportunities for career growth and professional development
• Collaborative and dynamic work environment
• Flexible work arrangements, including remote work options
• Access to the latest marketing automation platforms and tools
• Professional development opportunities, including training and conference attendance
• Recognition and reward for outstanding performance
• Comprehensive health insurance and wellness programs
• Generous PTO and paid holidays
• Access to a diverse and inclusive community of professionals

• Develop a strong understanding of the ecommerce industry and the company's products and services before applying.
• Showcases your experience in GTM, sales enablement, and campaign development, and be prepared to provide specific examples of your work.
• Highlight your ability to work closely with cross-functional teams, including sales, marketing, and product.
• Be prepared to discuss your experience working in a fast-paced environment and managing multiple projects simultaneously.
• Research the company's culture and values, and be prepared to discuss how you can contribute to and thrive in the company's dynamic and collaborative work environment.
• Prepare examples of your analytical and problem-solving skills, including your ability to analyze market trends and competitive dynamics.
• Be prepared to discuss your experience working with sales teams to develop sales enablement materials and your knowledge of marketing automation platforms and CRM systems.