Lead Product Marketing Manager - Enterprise
WFA Digital Insight
The remote job market has seen a surge in demand for skilled product marketing professionals, with a 25% increase in job postings over the past year. As companies like Klaviyo expand into the enterprise market, the need for experts who can drive go-to-market strategies and sales plays has become crucial. With its strong focus on first-party data and ecommerce, Klaviyo stands out in the industry. Candidates should be prepared to showcase their experience in developing and executing marketing campaigns that drive revenue growth. Before applying, it's essential to understand the complexities of the enterprise market and the importance of creating a sharp, confident story to displace incumbents.
Job Description
About the Role
The Lead Product Marketing Manager - Enterprise role at Klaviyo is a strategic position that entails developing and executing go-to-market strategies for the enterprise market. This role is critical in driving revenue growth and expanding Klaviyo's presence in the market. As a key member of the product marketing team, you will work closely with cross-functional teams, including sales, marketing, and product, to develop and execute sales plays that give sales a competitive edge.The ideal candidate will have experience in driving marketing campaigns that drive revenue growth and have a deep understanding of the enterprise market. They will be responsible for developing and executing integrated marketing campaigns that build Klaviyo's credibility in the enterprise market.
Klaviyo values diversity and inclusion and is committed to creating a workplace that is welcoming and inclusive to all employees. The company offers a range of benefits, including remote work options, flexible hours, and professional development opportunities.
What You Will Do
- Develop and execute go-to-market strategies for the enterprise market
- Work closely with cross-functional teams, including sales, marketing, and product, to develop and execute sales plays
- Develop and execute integrated marketing campaigns that build Klaviyo's credibility in the enterprise market
- Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment
- Design Enterprise sales plays from ICP definition through field launch
- Identify high-value displacement opportunities and develop competitive positioning and messaging
- Partner with Enablement to ensure sales plays land in the field rather than live in a deck
- Serve as the PMM lead on Enterprise integrated marketing campaigns
- Contribute strategy, messaging, and assets alongside Creative, Lifecycle, and Demand Gen
- Own the strategic conception and execution of marketing campaigns
What We Are Looking For
- 5+ years of experience in product marketing, preferably in the enterprise software industry
- Proven track record of developing and executing marketing campaigns that drive revenue growth
- Deep understanding of the enterprise market and the complexities of selling to large enterprises
- Experience in working with cross-functional teams, including sales, marketing, and product
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
- Experience with marketing automation platforms and CRM systems
Nice to Have
- Experience with data analysis and visualization tools
- Knowledge of SEO and content marketing strategies
- Experience with agile development methodologies
- Certification in product marketing or a related field
Benefits and Perks
- Competitive salary and equity package
- Flexible work hours and remote work options
- Professional development opportunities, including training and conference attendance
- Access to the latest marketing tools and technologies
- Collaborative and dynamic work environment
- Comprehensive health insurance and benefits package
- Generous paid time off and holiday policy
- Retirement savings plan with company match
How to Stand Out
- Tip: Showcase your experience in developing and executing marketing campaigns that drive revenue growth, and be prepared to provide specific examples during the interview process.
- When applying, make sure to highlight your understanding of the enterprise market and the complexities of selling to large enterprises.
- To stand out, emphasize your ability to work closely with cross-functional teams, including sales, marketing, and product, to develop and execute sales plays.
- Be prepared to discuss your experience with marketing automation platforms and CRM systems, and how you have used data to inform your marketing strategies.
- During the interview, be ready to provide examples of your analytical and problem-solving skills, and how you have used them to drive marketing campaigns.
- Research Klaviyo's products and services, and be prepared to discuss how you can contribute to the company's mission and goals.
- Finally, be prepared to negotiate your salary and benefits package, and don't be afraid to ask about the company culture and values.
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