Lead Product Marketing Manager, Pricing and Packaging
WFA Digital Insight
The demand for skilled product marketing managers in the tech industry has seen significant growth, with a 25% increase in job postings over the past year. As companies like Gitlab continue to innovate and expand their offerings, the need for professionals who can bridge the gap between pricing strategy and sales execution has become more pressing. With the rise of remote work, candidates with experience in product marketing, sales enablement, and pricing strategy are in high demand. Gitlab, a leader in the DevSecOps platform market, is looking for a Lead Product Marketing Manager to drive their pricing and packaging strategy, making this an exciting opportunity for those looking to make a real impact in the industry.
Job Description
About the Role
The Lead Product Marketing Manager for Pricing and Packaging at Gitlab will play a critical role in driving the company's pricing strategy and sales execution. This position requires a unique blend of product marketing expertise, sales enablement skills, and pricing strategy knowledge. As the bridge between Gitlab's pricing strategy and sales execution, the successful candidate will be responsible for translating the company's pricing and packaging structure into clear, compelling narratives that support sales teams in confidently explaining value and recommending the right options to customers.The role is highly collaborative, requiring close partnership with product management, sales leadership, finance, revenue operations, and other product marketing managers. Approximately 50% of the time will be spent in customer and sales meetings, ensuring a deep understanding of the field's needs and developing the sharpest insights to produce impactful enablement. Gitlab's high-performance culture, driven by its values and continuous knowledge exchange, enables team members to reach their full potential while collaborating with industry leaders to solve complex problems.
What You Will Do
- Lead go-to-market strategy and sales enablement for Gitlab's pricing and packaging across the product portfolio
- Develop and own the narrative for Gitlab's pricing philosophy and positioning for different monetization actions
- Create messaging frameworks, sales plays, and guidance that help sales teams navigate pricing conversations across self-serve, sales-assisted, and enterprise segments
- Lead launch readiness for pricing and packaging updates, including sales training, sales and customer communications, and coordination with website and marketing journey updates
- Track and analyze pricing performance post-launch using adoption metrics, customer feedback, and sales insights
- Develop playbooks, messaging frameworks, tier differentiation guidance, objection handling, interactive calculators, and other deal-acceleration tools
- Build value quantification assets that make pricing changes easier to understand and sell across different segments
- Collaborate with cross-functional teams to drive conversations with customers and turn pricing changes into clear value propositions and internal guidance
- Stay up-to-date with industry trends and competitor pricing strategies to inform Gitlab's pricing and packaging approach
What We Are Looking For
- 5+ years of experience in product marketing, sales enablement, or a related field, preferably in the tech industry
- Strong understanding of pricing strategy and sales execution
- Proven track record of driving sales enablement and go-to-market strategies for pricing and packaging updates
- Excellent communication and storytelling skills, with the ability to craft compelling narratives around complex pricing and packaging structures
- Strong analytical and problem-solving skills, with experience in data analysis and interpretation
- Ability to collaborate effectively with cross-functional teams, including product management, sales leadership, and finance
- Experience with sales enablement tools and technologies
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
Nice to Have
- Experience with AI-driven tools and technologies
- Knowledge of DevSecOps platforms and the software development lifecycle
- Familiarity with Gitlab's products and services
- Certification in product marketing or a related field
- Experience working in a remote or distributed team environment
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading DevSecOps platform
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health and wellness program
- Generous paid time off and vacation policy
How to Stand Out
- Tip: Highlight your experience with sales enablement tools and technologies, and be prepared to provide specific examples of how you've driven sales enablement strategies in previous roles.
- Develop a strong understanding of Gitlab's products and services, and be prepared to discuss how your skills and experience align with the company's goals and objectives.
- Showcase your ability to craft compelling narratives around complex pricing and packaging structures, and be prepared to provide examples of your writing and storytelling skills.
- Emphasize your analytical and problem-solving skills, and be prepared to discuss your experience with data analysis and interpretation.
- Be prepared to discuss your experience working with cross-functional teams, and highlight your ability to collaborate effectively with sales, product, and finance teams.
- Research Gitlab's culture and values, and be prepared to discuss how your own values and work style align with the company's.
- Prepare to discuss your experience with AI-driven tools and technologies, and how you've applied them in previous roles.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.