Lead Social Media Manager
Marketing
AdjustExcel
WFA Digital Insight
As demand for skilled social media professionals grows, Gitlab is seeking a detail-oriented Lead Social Media Manager to drive employee advocacy programs and create engaging content for developer audiences. With over 50 million registered users, Gitlab is a leader in the tech industry. Candidates should have strong organizational skills, experience with content creation, and a deep understanding of the developer community. The role requires someone who can coordinate content creation across multiple channels while working closely with technical teams.
Job Description
About the Role
The Lead Social Media Manager role at Gitlab is a key position that requires a highly skilled and experienced professional to manage the company's social media presence. The successful candidate will be responsible for creating and executing comprehensive social media content calendars, developing technical content that resonates with software developers, and collaborating with the Developer Advocacy team to translate complex technical concepts into engaging social media formats. As a Lead Social Media Manager at Gitlab, you will be working closely with the technical teams to highlight technical innovations and features, and will be responsible for managing daily social media activities across multiple platforms. You will also be responsible for tracking and analyzing content performance, identifying high-performing content types, and optimizing future posts.What You Will Do
- Create, maintain, and execute comprehensive social media content calendars across all platforms
- Coordinate content scheduling and publishing using Sprout Social
- Ensure consistent posting cadence and optimal timing for our audiences
- Plan content themes around developer events, product releases, and industry trends
- Manage content approval workflows and deadlines
- Develop technical content that resonates with software developers, engineers, and technical decision-makers
- Create tutorials, code snippets, technical tips, and developer-focused educational content
- Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
- Collaborate with engineering teams to highlight technical innovations and features
- Manage daily social media activities across LinkedIn, Twitter/X, Instagram, and YouTube
- Monitor developer communities and engage in relevant conversations
- Optimize posting times and content formats based on developer audience behavior
What We Are Looking For
- 5+ years of experience in social media management, preferably in the tech industry
- Strong understanding of the developer community and technical concepts
- Experience with content creation, including writing, editing, and publishing
- Strong organizational and time management skills
- Ability to work independently and as part of a team
- Experience with social media management tools such as Sprout Social
- Strong analytical and problem-solving skills
- Ability to communicate complex technical concepts in a clear and concise manner
Nice to Have
- Experience with AI-powered productivity tools
- Knowledge of Adjust and Excel
- Experience with employee advocacy programs
- Certification in social media marketing or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leader in the tech industry
- Collaborative and dynamic work environment
- Professional development opportunities
- Flexible working hours and remote work options
- Access to the latest technology and tools
- Recognition and rewards for outstanding performance
How to Stand Out
- Tip: Make sure to highlight your experience with social media management and content creation in your resume and cover letter.
- Tip: Be prepared to provide examples of your work, including social media campaigns and content calendars.
- Tip: Show your understanding of the developer community and technical concepts by including relevant keywords and phrases in your application materials.
- Tip: Emphasize your ability to work independently and as part of a team, and highlight your strong organizational and time management skills.
- Tip: Consider including a portfolio of your work, including samples of your writing, editing, and publishing experience.
- Tip: Be prepared to discuss your experience with social media management tools, such as Sprout Social, and your ability to analyze and optimize content performance.
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