Lead Technical Web Analyst
WFA Digital Insight
The demand for skilled web analysts has surged by 25% in the last year, driven by the need for data-driven decision making in the automotive industry. As a Lead Technical Web Analyst at Cars.com, you'll join a team that's redefining the car buying experience. With a strong focus on collaboration and innovation, this role offers a unique opportunity to make a tangible impact. Candidates with expertise in Google Analytics, GTM, and Excel are in high demand, and those who can balance technical skills with business acumen will thrive in this position. Before applying, consider the importance of staying up-to-date with industry trends and best practices in web analytics.
Job Description
About the Role
The Lead Technical Web Analyst role is a critical component of Cars.com's Enterprise Analytics Team, responsible for shaping the future of automotive commerce through data-driven insights. As a key member of this team, you'll collaborate closely with cross-functional leaders to translate bold data goals into reliable, scalable analytics solutions. Your expertise in web analytics, digital measurement, and data infrastructure will enable our product and business teams to make smarter, faster, and more confident decisions.The Analytics Team is on a mission to accelerate innovation by building and evolving websites analytics infrastructure, digital measurement capabilities, and data strategies. Our Analytics function is the intelligence layer that powers our entire organization, and we're looking for a talented Lead Technical Web Analyst to help us drive this vision forward.
What You Will Do
- Design and oversee complex analytics implementations from the ground up, ensuring data integrity and accuracy
- Troubleshoot intricate tracking issues and optimize data collection strategies
- Define best practices for fast-growing teams and ensure seamless adoption of new tools and technologies
- Collaborate with cross-functional leaders to translate data goals into actionable insights
- Develop and maintain technical documentation for analytics implementations and data strategies
- Stay up-to-date with industry trends and analytics engineering best practices, applying this knowledge to inform strategic decisions
- Balance immediate business needs with long-term data integrity, ensuring that our analytics solutions are scalable and reliable
- Own larger analytics initiatives and contribute significantly to our overall data and analytics strategy
- Guide colleagues and provide technical expertise to ensure the successful implementation of analytics solutions
What We Are Looking For
- 5+ years of experience in web analytics, digital measurement, and data infrastructure
- Expertise in Google Analytics, GA4, GTM, and Excel
- Strong grasp of industry trends and analytics engineering best practices
- Ability to design and oversee complex analytics implementations from the ground up
- Excellent troubleshooting and problem-solving skills, with the ability to optimize data collection strategies
- Strong communication and collaboration skills, with the ability to guide colleagues and provide technical expertise
- Experience working with cross-functional teams, including product, marketing, and engineering
- Bachelor's degree in a quantitative field, such as mathematics, statistics, or computer science
Nice to Have
- Experience with data visualization tools, such as Tableau or Power BI
- Knowledge of programming languages, such as Python or JavaScript
- Experience with cloud-based data platforms, such as AWS or Google Cloud
- Certification in Google Analytics or other relevant analytics tools
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a talented and collaborative team
- Flexible working hours and remote work options
- Professional development opportunities, including training and certification programs
- Access to the latest tools and technologies in web analytics and data infrastructure
- Recognition and reward for outstanding performance and contributions to the team
How to Stand Out
- Ensure you have a strong understanding of Google Analytics, GA4, and GTM, and be prepared to provide examples of your experience with these tools.
- Develop a portfolio that showcases your expertise in web analytics and data infrastructure, including any relevant certifications or training programs.
- Be prepared to discuss your approach to troubleshooting intricate tracking issues and optimizing data collection strategies.
- Highlight your ability to balance technical skills with business acumen, and provide examples of how you've applied analytics insights to drive business decisions.
- Research the company culture and values, and be prepared to discuss how your own values and work style align with those of Cars.com.
- Prepare to discuss your experience working with cross-functional teams, and how you've guided colleagues and provided technical expertise in the past.
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