Lead Writer/Content Strategist - CANADA

About the Role

As a thought leader in the field, you will take ownership of content performance and actively identify opportunities to improve Nerdwallet Canada's content library and expand into new formats. You will operate with a high degree of independence, shaping not just what stories are told, but how and where they are delivered to best serve the audience.

The role reports to the Managing Editor and is part of a remote team. You will be expected to collaborate virtually with colleagues and partners, and to participate in regular virtual meetings and team activities.

What You Will Do

• Identify content gaps and optimization opportunities using performance data and strategic priorities
• Pitch and produce new articles to address content gaps and expand Nerdwallet Canada's content library
• Research and write well-sourced, clear, and engaging content focused on Canadian personal finance topics, particularly credit cards
• Participate in and produce diverse content formats, such as articles, newsletters, social media, and video
• Provide editing support, including backreads, copy editing, and line editing, to ensure high editorial quality across team outputs
• Review Canadian credit card products, collect and analyze data, and translate findings into accessible comparisons and recommendations for consumers
• Use analytics tools to evaluate content performance and recommend data-driven improvements to increase reach, engagement, and usefulness
• Collaborate with cross-functional partners, including spokespeople and subject matter experts, to contextualize economic changes and their impact on consumers
• Develop and maintain a deep understanding of the Canadian personal finance landscape and stay up-to-date on industry trends and developments

What We Are Looking For

• 5+ years of editorial experience, including writing and reporting on personal finance topics
• Demonstrated ability to analyze content performance data and translate insights into actionable content strategies
• Strong writing, editing, and storytelling skills with the ability to simplify complex financial topics for broad audiences
• Proven experience with content management, including optimizing existing content and maintaining high editorial standards
• Experience collaborating cross-functionally with editorial, data, PR, or product teams
• Familiarity with SEO/GEO best practices and audience development strategies
• Experience interviewing sources and incorporating data into content narratives
• Strong communication, ownership mindset, and a ability to work independently and collaboratively as part of a remote team

Nice to Have

• Experience with content management systems and workflow tools
• Knowledge of Canadian credit card market and regulations
• Experience with video or audio content creation and production
• Familiarity with analytics tools, such as Google Analytics

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading personal finance brand
• Collaborative and dynamic remote work environment
• Professional development and growth opportunities
• Access to cutting-edge tools and technology
• Flexible work arrangements and remote work stipend
• Comprehensive health and wellness benefits
• Generous paid time off and vacation policy

• Tip: Showcase your expertise in content management and SEO by highlighting specific examples of successful content campaigns and audience growth strategies in your portfolio.
• Tip: Be prepared to discuss your approach to data-driven storytelling and how you stay up-to-date on industry trends and developments.
• Tip: Highlight your ability to work independently and collaboratively as part of a remote team, and be prepared to discuss your experience with virtual collaboration tools and workflows.
• Tip: Tailor your application materials to the specific requirements of the role, and be sure to include relevant keywords and phrases from the job description.
• Tip: Be prepared to negotiate your salary and benefits package, and do your research on industry standards and benchmarks before entering into discussions.
• Tip: Research Nerdwallet's company culture and values, and be prepared to discuss how your own values and approach to work align with those of the organization.