Lifecycle Marketer
WFA Digital Insight
As the demand for skilled marketers continues to grow, with a 25% increase in job postings for digital marketing specialists in the past year, Mercury is seeking a talented Lifecycle Marketer to join their team. With the rise of fintech, companies are looking for innovative ways to engage with customers, making this role a unique opportunity for those with a passion for email marketing and customer journey optimization. As a leader in the industry, Mercury offers a competitive salary range and a comprehensive benefits package, making this a highly sought-after position for remote workers.
Job Description
About the Role
The Lifecycle Marketer will play a crucial role in developing and executing customer lifecycle programs that drive product adoption, cross-sell, and upsell. As a key member of the Growth Marketing team, you will work closely with product marketing, data science, and engineering to maximize user engagement and retention on the platform. With a focus on creativity and innovation, you will help turn email marketing into an art form, one irresistible click at a time.In this role, you will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional customer experiences. You will be responsible for strategizing and optimizing the customer lifecycle, identifying friction points in the user journey, and building messaging strategies that address them.
What You Will Do
- Execute and optimize customer lifecycle programs that drive product adoption, cross-sell, and upsell
- Partner with growth, product, and data teams to identify friction points in the user journey and build messaging strategies that address them
- Own and iterate on customer lifecycle journeys — writing briefs, managing QA, setting logic, and analyzing performance to improve conversion
- Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to product adoption and retention
- Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value
- Bring a test-and-learn mindset to the role — propose experiments, launch A/B tests, and iterate based on results
- Develop and maintain a deep understanding of the customer journey and identify opportunities to improve the user experience
- Work closely with the product team to stay up-to-date on product developments and ensure marketing strategies are aligned with product goals
What We Are Looking For
- 4+ years of experience in lifecycle or email marketing
- Hands-on proficiency with email as a channel, and in enterprise-level marketing automation tools
- Experience using tools like Omni, Hex, Looker, or similar to analyze marketing experiments
- AI fluency with demonstrated examples of optimizing workflows and campaigns with custom skills and/or agentic flows
- B2B or B2C SaaS experience is a strong plus
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Nice to Have
- Experience with Customer.io or similar marketing automation platforms
- Knowledge of fintech industry trends and developments
- Certification in marketing automation or email marketing
- Experience with A/B testing and experimentation
Benefits and Perks
- Competitive salary range
- Equity (stock options)
- Comprehensive benefits package, including health, dental, and vision insurance
- Generous PTO policy and paid holidays
- Remote work stipend and equipment allowance
- Professional development opportunities and training budget
- Access to a talented and supportive team of professionals
How to Stand Out
- Be prepared to provide examples of your experience with email marketing automation tools and customer lifecycle management
- Showcase your analytical skills by walking the interviewer through a time when you used data to inform a marketing strategy
- Highlight your ability to work effectively with cross-functional teams, including product, data science, and engineering
- Emphasize your understanding of the customer journey and how you have optimized it in previous roles
- Be ready to discuss your experience with A/B testing and experimentation, and how you have used the results to improve marketing campaigns
- Don't be afraid to ask questions about the company culture and values, and how they impact the way the team works
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