Lifecycle Marketing Manager

## About the Role As a Lifecycle Marketing Manager at Social Discovery Ventures, you will play a crucial role in developing and executing strategies to enhance customer engagement, satisfaction, and revenue across the company's portfolio of social discovery products. Your day-to-day tasks will involve managing customer segmentation and targeting strategies, creating and executing email marketing campaigns, and collaborating with various teams to drive integrated marketing efforts. The role is critical in understanding customer behavior, preferences, and needs to inform marketing strategies. You will be working closely with the product, design, and analytics teams to ensure seamless campaign execution and optimal results. Social Discovery Ventures is renowned for its innovative approach to social discovery, uniting millions of users on its platforms. As a Lifecycle Marketing Manager, you will contribute to this mission by ensuring that customers have a meaningful and engaging experience across all touchpoints.

## What You Will Do - Develop and execute lifecycle marketing strategies to increase customer engagement, satisfaction, and revenue.

• Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Design, execute, and monitor email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS and push notification campaigns to engage customers across multiple channels.
• Analyze campaign performance to optimize results and ROI.
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Stay updated with the latest trends and technologies in lifecycle marketing and adapt strategies accordingly.

## What We Are Looking For - Strong knowledge of Clevertap Platform and ability to leverage it for lifecycle marketing.

• Ability to self-manage and work independently in a remote setting.
• Strong analytical skills and ability to use data to make informed decisions.
• Understanding of customer behavior and segmentations.
• Experience with A/B testing and experimentation.
• Experience with SMS and push notification marketing.
• Experience with HTML and CSS for email design.
• Basic graphic design skills for email marketing, with a passion to learn and improve.
• Excellent communication and collaboration skills.

## Nice to Have - Experience working with global teams and understanding of different market dynamics.

• Knowledge of additional marketing automation platforms.
• Certification in marketing analytics or a related field.
• Experience with agile project management methodologies.

## Benefits and Perks - Remote work opportunity with a dynamic and innovative company.

• Competitive compensation package.
• 6% 401K retirement match.
• Comprehensive healthcare benefits, including medical, dental, and vision insurance.
• Generous time-off benefits, including 14 PTO days, 9 sick days, and a company holiday at the end of the year.
• Opportunity to work with a global team and contribute to the growth of social discovery products.
• Professional development opportunities to enhance your skills in lifecycle marketing and beyond.

- Ensure you have a strong portfolio that demonstrates your lifecycle marketing skills, including campaign execution and analysis.

• Highlight your experience with marketing automation platforms, such as Clevertap, and how you've used them to drive customer engagement.
• Be prepared to discuss your approach to customer segmentation and how you've applied it in previous roles.
• Showcase your ability to work independently and manage multiple projects simultaneously, as this is crucial for success in a remote work environment.
• Prepare examples of how you've used data to inform marketing strategies and drive campaign performance improvements.
• Consider negotiating a professional development budget as part of your compensation package to support ongoing learning in lifecycle marketing and related technologies.