LN Concerts, Media and Creator Manager
WFA Digital Insight
As the demand for immersive entertainment experiences grows, so does the need for skilled media and creator managers. With over 50,000 events promoted annually, Live Nation Entertainment is at the forefront of the live entertainment industry. The shift towards digital and creator-driven marketing has increased the demand for professionals who can curate culturally relevant campaigns. According to recent statistics, the live events industry is expected to continue its upward trend, with a projected growth rate of 10% by 2027. Candidates looking to apply should have a strong background in media planning, a keen eye for creative talent, and excellent communication skills.
Job Description
About the Role
The Media and Creator Manager position is a pivotal role at Live Nation Entertainment, focusing on developing and executing impactful media campaigns that resonate with diverse audiences. As part of the marketing and sponsorship department, this role requires close collaboration with internal teams, external partners, and content creators to drive campaign success. With the constant evolution of the entertainment industry, this position demands adaptability, innovation, and a deep understanding of cultural trends.Day-to-day responsibilities will include curating and negotiating with content creators, managing campaign budgets, and analyzing performance metrics to optimize future campaigns. The ideal candidate will have a strong background in media planning, experience working with content creators, and a proven track record of developing successful media campaigns.
As a key member of the Live Nation Urban team, the Media and Creator Manager will play a crucial role in shaping the company's marketing and sponsorship strategies. With a focus on building culturally relevant campaigns, this position offers the opportunity to work with a diverse range of artists, brands, and partners.
What You Will Do
- Curate culturally relevant creators for inclusion in creator campaigns
- Utilize proprietary software to manage content creator campaigns from conception to execution
- Collaborate with the marketing team to develop media plans that align with campaign goals and objectives
- Work cross-functionally with internal teams, agency partners, and clients to establish media goals and strategies
- Monitor campaign performance, delivering actionable insights and post-campaign recaps
- Build and maintain performance dashboards to track reach, engagement, and conversion metrics
- Lead media plan development and client presentations
- Negotiate contracts and manage campaign budgets
- Analyze market trends and competitor activity to inform campaign strategies
- Develop and maintain relationships with key stakeholders, including content creators, brands, and partners
What We Are Looking For
- 1-3 years of media planning experience in a brand or agency setting
- Creative thinking and problem-solving skills
- Experience working with content creators and managing media campaigns
- Excellent verbal, written, and interpersonal communication skills
- Strong organizational skills and ability to utilize project management software
- Ability to work in a fast-paced environment and prioritize multiple tasks
- Strong analytical skills and attention to detail
- Experience with campaign performance metrics and data analysis
- Familiarity with social media platforms and content management systems
Nice to Have
- Experience with Excel and data visualization tools
- Knowledge of the entertainment industry and current trends
- Familiarity with content creation and social media marketing
- Certification in marketing or a related field
- Experience working with diverse teams and partners
Benefits and Perks
- Medical, vision, dental, and mental health benefits for you and your family
- Access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets and generous paid time off, including paid holidays, sick time, and personal days
- 401(k) program with company match and stock reimbursement program
- Career and skill development programs, including tuition reimbursement and student loan repayment
- Volunteer time off and crowdfunding match
- Opportunities for professional growth and development within a leading entertainment company
- Remote work options and flexible work arrangements
- Access to exclusive company events and experiences
How to Stand Out
- Tip: Make sure your resume and cover letter highlight your media planning experience and skills in working with content creators.
- Tip: Prepare examples of successful campaigns you've managed, including metrics on reach, engagement, and conversion.
- Tip: Develop a strong understanding of the entertainment industry and current trends in marketing and sponsorship.
- Tip: Be prepared to discuss your experience with data analysis and campaign performance metrics.
- Tip: Showcase your creative thinking and problem-solving skills, and be ready to provide examples of innovative campaigns you've developed.
- Tip: Highlight your ability to work in a fast-paced environment and prioritize multiple tasks, and be prepared to discuss your experience with project management software.
- Tip: Research the company culture and values, and be prepared to discuss how your skills and experience align with Live Nation Entertainment's mission and goals.
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