Manager, Creator Partnerships & UGC

My Amazon Guy·Remote(United States)
Other
Excel

WFA Digital Insight

As demand for influencer marketing specialists grows, with a reported 27% increase in 2025, professionals with expertise in creator partnerships and UGC operations are in high demand. My Amazon Guy stands out for its commitment to innovative digital marketing strategies, and this role offers a unique opportunity to lead the charge in scaling creator partnerships. To succeed, candidates will need a deep understanding of UGC ecosystems, affiliate programs, and data-driven decision making. Before applying, consider how your skills in analytics, team leadership, and campaign management align with the company's goals.

Job Description

About the Role

The Manager, Creator Partnerships & UGC, plays a pivotal role in overseeing the end-to-end success of My Amazon Guy's creator platform. This involves aligning technical development with business objectives, guiding roadmap priorities, and recommending feature improvements to enhance creator experience and performance tracking. The role is crucial in managing the creator lifecycle, from onboarding and content delivery to payment and compliance, ensuring that all aspects of creator partnerships are scalable and efficient.

The position requires a strong understanding of UGC, affiliate programs, and social media ecosystems, including TikTok, Instagram, and YouTube. The ideal candidate will have a proven track record of success in influencer marketing, creator partnerships, or UGC operations, with the ability to lead a high-performing operations team and collaborate cross-functionally with developers, brand managers, strategists, and finance teams.

What You Will Do

  • Oversee the creator platform as the primary business owner, aligning technical development with business objectives.
  • Guide roadmap priorities and recommend feature improvements to enhance creator experience and performance tracking.
  • Manage the end-to-end creator lifecycle, from onboarding and content delivery to payment and compliance.
  • Lead campaigns and affiliate programs across 400+ brands, ensuring visibility, ROI, and tracking accuracy.
  • Develop standards for creator quality, performance scoring, and brand compliance.
  • Recruit and lead a high-performing operations team, establishing clear SOPs and maintaining quality assurance.
  • Monitor key KPIs (creator engagement, ROI, content quality) and deliver quarterly performance reports to leadership.
  • Collaborate cross-functionally with Developers, Brand Managers, Strategists, and Finance to align platform growth with company goals.

What We Are Looking For

  • 5+ years of experience in influencer marketing, creator partnerships, affiliate management, or UGC operations (agency or brand side).
  • Proven success owning programs or products end-to-end — from roadmap to ops.
  • Deep understanding of UGC, affiliate programs, and social media ecosystems (TikTok, Instagram, YouTube).
  • Comfort with analytics dashboards and data-driven decision making.
  • Experience managing or collaborating with developers on SaaS or internal tools.
  • Strong leadership: able to hire, mentor, and scale a high-performing operations team.
  • Excellent communication, project management, and stakeholder alignment skills.

Nice to Have

  • Experience with Amazon Attribution or marketplace integrations.
  • Familiarity with affiliate tracking systems, coupon codes, or influencer SaaS.
  • Knowledge of compliance requirements for influencer marketing (FTC, GDPR).

Benefits and Perks

  • Competitive salary base.
  • Permanent WFH setup.
  • 40 hours a week, 8 hours a day.
  • Opportunities for professional development and career advancement.
  • Dual-monitor setup required (at least 8GB of RAM).
  • At least 25 MBPS internet speed required.

How to Stand Out

  • To stand out, highlight your experience with analytics dashboards and data-driven decision making in your application.
  • Showcase your ability to lead and scale a high-performing operations team, including examples of successful team management.
  • Be prepared to discuss your understanding of UGC ecosystems, affiliate programs, and social media platforms during the interview.
  • Demonstrate your proficiency in Excel and other relevant tools for the role.
  • Consider negotiating your salary based on industry standards for influencer marketing and UGC operations roles.
  • Look for red flags such as poor company culture or unrealistic expectations during the interview process.

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