Manager, Event Marketing
WFA Digital Insight
As the demand for skilled event marketers continues to rise, with some reports indicating a 25% increase in job postings over the past year, professionals with expertise in GTM and Excel are in high demand. Ramp, a fintech company revolutionizing financial infrastructure, is seeking a seasoned Manager of Event Marketing to spearhead its event marketing efforts. With the company's impressive track record of driving significant revenue growth for its clients, this role offers a unique opportunity to make a tangible impact. Before applying, candidates should be prepared to showcase their experience in building and leading high-performing teams, as well as their ability to drive measurable pipeline and revenue impact through events programs.
Job Description
About the Role
The Manager, Event Marketing role at Ramp is a critical component of the company's Field & Events team, responsible for owning and scaling one of its most important demand generation channels: third-party events. As a leader in this space, you will set the strategic direction for the program, build and lead a high-performing team, and drive measurable pipeline and revenue impact across new industries, verticals, and markets. This role carries significant organizational visibility, with the opportunity to partner directly with Sales, Finance, and Marketing leadership to shape the company's events investment strategy.The ideal candidate will have a deep understanding of event marketing, with a proven track record of driving significant pipeline and revenue growth through events programs at scale. You will be a seasoned leader, with experience building and leading high-performing teams, and a strong ability to drive results in a fast-paced environment.
Ramp is a company that values high agency and high urgency, and is looking for individuals who are builders, who own problems end-to-end, and make consequential decisions that shape the outcome. If you are a motivated and results-driven professional looking to make a meaningful impact in the fintech industry, this role may be an excellent fit.
What You Will Do
- Set the program-level investment strategy and operating framework across all event surfaces, connecting individual channel strategies to Ramp's broader GTM priorities
- Build, lead, and develop a team of event marketers, setting clear expectations, developing talent, and creating the operating model that lets the team execute at scale
- Own the cross-portfolio view, including standards, prioritization criteria, and operating model, that enables individual event surfaces to execute with consistency and efficiency
- Identify and expand into new industries, customer segments, and geographies that align with Ramp's growth strategy
- Own aggregate pipeline goals for the third-party events program, partnering with surface leads to set targets, track performance, and surface cross-program learnings
- Own total program budget and allocation across surfaces, partnering with Finance on planning, forecasting, and making the case for resource investment
- Build the systems, reporting infrastructure, and operating rhythms that allow the program to scale efficiently without breaking
- Bring a forward-looking perspective on AI and automation, identifying and implementing tools or workflows that improve team efficiency, event targeting, and decision-making
- Represent Ramp externally at key industry events, serving as an organizational thought partner on events as a growth channel
What We Are Looking For
- 8+ years of experience in event marketing, field marketing, or demand generation at a B2B company
- Proven track record driving significant, measurable pipeline and revenue impact through events programs at scale
- Deep experience owning large third-party event portfolios end-to-end, including strategy, execution, and performance measurement
- Experience building and leading teams, with a strong ability to hire, develop, and retain strong people
- Executive-level stakeholder management skills, with the ability to influence and align with Sales, Finance, and Marketing leadership
- Strong financial acumen, with experience owning large budgets, building business cases, and tying spend to outcomes
- Systems thinker, with the ability to build processes and infrastructure that outlast any single event
- Excellent judgment in ambiguous, fast-moving environments
Nice to Have
- Experience at a high-growth B2B SaaS or fintech company
- Experience building and leading teams in a remote or distributed environment
- Familiarity with event marketing automation tools and technologies
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a high-growth, innovative company in the fintech industry
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible work arrangements, including remote work options
- Access to cutting-edge tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong understanding of event marketing strategy and tactics, including budgeting, planning, and execution
- Build a portfolio of successful event marketing campaigns, highlighting your ability to drive pipeline and revenue growth
- Stay up-to-date on industry trends and best practices in event marketing, including the use of AI and automation
- Prepare to discuss your experience with GTM and Excel, and how you have applied these skills in previous roles
- Research Ramp's company culture and values, and be prepared to discuss how you align with these principles
- Be prepared to provide specific examples of your experience building and leading high-performing teams, and driving results in a fast-paced environment
- Consider reaching out to current or former employees of Ramp to gain insight into the company culture and expectations
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