Manager., Guest Growth & Decisioning
WFA Digital Insight
The demand for data-driven marketing specialists grew significantly in 2025, with a 25% increase in job postings. As companies like Red Robin focus on personalization and customer engagement, professionals with expertise in Salesforce and Excel are in high demand. With the rise of remote work, candidates can now access roles that were previously location-dependent. Before applying, consider how your analytical skills and strategic thinking can drive business impact in a fast-paced environment. Red Robin's commitment to innovation and customer-centricity makes this role an exciting opportunity for those looking to make a difference.
Job Description
About the Role
The Manager, Guest Growth & Decisioning plays a critical role in developing strategies that drive guest frequency, retention, and lifetime value. This involves working closely with various teams, including Business Intelligence, Brand, Digital, and Paid Media, to ensure that guest intelligence is consistently converted into actions that create measurable business impact. The ideal candidate will have a unique blend of loyalty, CRM, lifecycle marketing, customer engagement, analytics, and strategic thinking skills.As a key member of the team, the Manager will be responsible for translating guest insights into decisions that influence cross-functional teams and help build customer decisioning capabilities. This role requires a deep understanding of loyalty programs, audience segmentation, and personalization strategies. The ability to partner with activation teams and agency partners to ensure effective execution of strategies is also essential.
The Manager will be part of a dynamic team that is passionate about delivering exceptional customer experiences. Red Robin's commitment to innovation and customer-centricity provides a unique opportunity for professionals to make a real impact on the business. With a focus on remote work, this role offers the flexibility to work from anywhere and collaborate with a distributed team.
What You Will Do
- Lead loyalty engagement, retention, reactivation, and member growth strategies
- Develop strategies that increase guest frequency, engagement, and lifetime value
- Identify opportunities to strengthen loyalty member acquisition, onboarding, activation, and retention
- Recommend enhancements to loyalty benefits, rewards, offers, and engagement initiatives
- Partner with cross-functional teams to ensure loyalty strategies align with broader business objectives and growth priorities
- Own audience strategy, segmentation frameworks, and targeting approaches
- Develop personalization strategies across digital, loyalty, and customer engagement touchpoints
- Define audience eligibility, prioritization, and engagement approaches
- Recommend guest-centric offer and engagement strategies based on behavior, value, and business objectives
- Establish audience governance, contact strategy, exclusion rules, prioritization frameworks, and lifecycle standards
- Develop customer journey strategies and lifecycle engagement recommendations
What We Are Looking For
- 5+ years of experience in loyalty marketing, CRM, or customer engagement
- Strong analytical skills, with experience in using data to inform business decisions
- Proficiency in Salesforce and Excel
- Experience in developing and executing loyalty strategies
- Strong understanding of audience segmentation and personalization
- Ability to partner with cross-functional teams and influence stakeholders
- Strong communication and project management skills
- Experience in working with activation teams and agency partners
- Strong understanding of customer engagement platforms and lifecycle marketing capabilities
Nice to Have
- Experience in using emerging decisioning capabilities
- Knowledge of customer engagement platforms and lifecycle marketing tools
- Certification in loyalty marketing or CRM
- Experience in working in a fast-paced, dynamic environment
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading brand in the restaurant industry
- Flexible remote work arrangement
- Access to cutting-edge technology and tools
- Professional development opportunities
- Collaborative and dynamic work environment
- Recognition and reward for outstanding performance
- Comprehensive health and wellness benefits
- Generous paid time off and holiday schedule
How to Stand Out
- Tip: Highlight your experience in using data to inform business decisions and developing loyalty strategies that drive guest engagement and retention.
- Be prepared to talk about your experience in partnering with cross-functional teams and influencing stakeholders to achieve business objectives.
- Showcasing your proficiency in Salesforce and Excel is crucial, so be sure to highlight any relevant certifications or training.
- Demonstrate your understanding of audience segmentation and personalization, and be prepared to discuss how you would develop and execute these strategies.
- Be prepared to discuss your experience in working with activation teams and agency partners to ensure effective execution of strategies.
- Tip: Research Red Robin's commitment to innovation and customer-centricity, and be prepared to discuss how your skills and experience align with these values.
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