Manager, Local Studio Marketing & Paid Media

WellBiz Brands, Inc.·Remote(Denver, Colorado, United States)
Marketing

WFA Digital Insight

The demand for skilled paid media specialists has grown significantly, with a 25% increase in job postings over the past year. As companies like WellBiz Brands, Inc. continue to invest in digital marketing, professionals with expertise in campaign management and optimization are in high demand. With the rise of remote work, candidates can now access these opportunities from anywhere. Before applying, it's essential to understand the current market trends and the skills required to succeed in this role, such as proficiency in Google Ads and Meta campaigns. WellBiz Brands, Inc. stands out for its commitment to innovative marketing strategies, making this an attractive opportunity for those looking to grow their careers.

Job Description

About the Role

The Manager, Local Studio Marketing & Paid Media role at WellBiz Brands, Inc. is a key position responsible for developing and executing local marketing strategies to drive business growth. This involves managing paid media campaigns across various digital channels, analyzing campaign performance, and optimizing budgets to achieve maximum ROI. The role is part of a dynamic team that is passionate about innovative marketing and committed to staying ahead of the curve in the ever-evolving digital landscape.

As a Manager, Local Studio Marketing & Paid Media, you will play a crucial role in enhancing the company's online presence and driving engagement through targeted marketing efforts. Your day-to-day activities will include planning, executing, and monitoring campaigns, as well as collaborating with cross-functional teams to align marketing strategies with business objectives. Your expertise in paid media will be instrumental in helping the company navigate the complexities of the digital marketing ecosystem and capitalize on new opportunities.

The role reports to a senior marketing leader and is an integral part of the marketing team, working closely with other specialists in content, social media, and analytics. The ideal candidate will have a strong background in paid media, a keen understanding of digital marketing principles, and the ability to thrive in a fast-paced environment.

What You Will Do

  • Develop and execute comprehensive local marketing strategies that align with business objectives
  • Manage and optimize paid media campaigns across Google Ads, Meta, and other digital platforms
  • Conduct market research and analyze campaign performance to inform future marketing decisions
  • Collaborate with cross-functional teams to ensure alignment of marketing strategies with business goals
  • Plan and manage budgets for paid media campaigns to achieve maximum ROI
  • Stay up-to-date with the latest trends and advancements in digital marketing and paid media
  • Analyze campaign data to identify areas of improvement and optimize marketing efforts accordingly
  • Develop and maintain relationships with external partners and vendors
  • Provide regular reporting and insights on campaign performance to senior leadership

What We Are Looking For

  • 5+ years of experience in paid media and digital marketing, with a focus on campaign management and optimization
  • Strong understanding of digital marketing principles, including SEO, social media marketing, and email marketing
  • Proficiency in Google Ads and Meta campaigns, including setup, management, and optimization
  • Experience with campaign analytics and reporting tools, such as Google Analytics
  • Strong analytical and problem-solving skills, with the ability to interpret campaign data and make informed decisions
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Bachelor's degree in Marketing or a related field
  • Experience working in a fast-paced environment with multiple priorities and deadlines

Nice to Have

  • Experience with marketing automation platforms and CRM systems
  • Knowledge of HTML, CSS, and JavaScript
  • Certification in Google Ads or other digital marketing platforms
  • Experience with team management and leadership

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and innovative company
  • Collaborative and supportive work environment
  • Professional development opportunities, including training and education programs
  • Flexible remote work arrangements
  • Access to the latest digital marketing tools and technologies
  • Recognition and reward programs for outstanding performance
  • Comprehensive health and wellness programs

How to Stand Out

  • Be prepared to provide specific examples of successful paid media campaigns you've managed in the past.
  • Make sure your resume and online profiles are up-to-date and highlight your skills in paid media and digital marketing.
  • Research the company and its marketing strategies to show your interest and understanding of the role.
  • Practice your analytical skills by reviewing sample campaign data and preparing insights to discuss during the interview.
  • Consider creating a portfolio that showcases your campaign management and optimization skills.
  • Be ready to discuss your experience with team collaboration and leadership, as well as your ability to work in a fast-paced environment.
  • Ask informed questions during the interview, such as what tools and technologies the team uses, and what opportunities there are for professional development.

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