Manager, Paid Media
WFA Digital Insight
As the demand for paid media specialists continues to skyrocket, with a 25% increase in job postings over the past year, professionals with expertise in digital advertising and team management are in high demand. Airwallex, a leading financial technology company, is seeking a skilled Manager of Paid Media to drive its digital marketing efforts. With the shift to remote work, companies are looking for candidates who can thrive in distributed teams and manage global campaigns effectively. Candidates should be aware that a strong portfolio and experience with Google Ads and Meta are essential for this role. Before applying, it's crucial to understand the current market landscape and the skills required to succeed in this position.
Job Description
About the Role
The Manager, Paid Media position at Airwallex is a critical role that involves leading the development and execution of paid media strategies across various digital platforms. This role is pivotal in driving the company's digital marketing efforts and requires a deep understanding of the digital landscape, campaign optimization, and team management. The successful candidate will work closely with cross-functional teams, including marketing, sales, and product, to align paid media efforts with business objectives.The day-to-day responsibilities of this role will involve managing and optimizing digital campaigns, analyzing campaign performance, and identifying areas for improvement. The manager will also be responsible for staying up-to-date with the latest trends and developments in paid media and applying this knowledge to drive campaign effectiveness.
The Paid Media team at Airwallex is a dynamic and fast-paced environment that requires collaboration, creativity, and a data-driven approach. The team is responsible for managing multi-million dollar budgets and driving significant revenue growth through paid media channels.
What You Will Do
- Develop and execute comprehensive paid media strategies across Google Ads, Meta, and other digital platforms
- Manage and optimize campaigns to achieve business objectives, including revenue growth and customer acquisition
- Analyze campaign performance, identifying areas for improvement and implementing data-driven optimizations
- Collaborate with cross-functional teams, including marketing, sales, and product, to align paid media efforts with business objectives
- Stay up-to-date with the latest trends and developments in paid media, applying this knowledge to drive campaign effectiveness
- Manage and mentor a team of paid media specialists, providing guidance and support to ensure team success
- Develop and manage budgets, ensuring effective allocation of resources to drive business outcomes
- Identify and mitigate risks associated with paid media campaigns, ensuring compliance with company policies and industry regulations
- Develop and maintain relationships with key stakeholders, including vendors, partners, and internal teams
- Participate in industry events and conferences, staying informed about the latest developments and trends in paid media
What We Are Looking For
- 5+ years of experience in paid media, with a focus on digital advertising and campaign management
- Proven track record of driving revenue growth and customer acquisition through paid media channels
- Strong understanding of Google Ads and Meta, with experience managing large-scale campaigns
- Experience with team management, including mentoring and guiding junior team members
- Strong analytical and problem-solving skills, with the ability to analyze campaign performance and identify areas for improvement
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong understanding of the digital landscape, including trends and developments in paid media
- Experience with budget management and resource allocation
- Strong attention to detail, with the ability to manage multiple campaigns and projects simultaneously
Nice to Have
- Experience with other digital platforms, including LinkedIn, Twitter, and TikTok
- Certification in Google Ads or Meta, demonstrating expertise in paid media
- Experience with marketing automation platforms, including Marketo or Salesforce
- Strong understanding of data analytics and campaign measurement
- Experience with Agile project management methodologies
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading financial technology company
- Collaborative and dynamic work environment
- Professional development opportunities, including training and conference attendance
- Flexible working arrangements, including remote work options
- Access to the latest tools and technologies in paid media
- Recognition and reward for outstanding performance
How to Stand Out
- Ensure your portfolio showcases specific examples of paid media campaigns you've managed, including metrics on success and challenges overcome.
- Develop a strong understanding of the latest trends and developments in paid media, including platform updates and best practices.
- Be prepared to discuss your approach to team management and mentoring, including how you support junior team members.
- Familiarize yourself with Airwallex's business objectives and be ready to discuss how your paid media expertise can drive revenue growth and customer acquisition.
- Highlight your analytical and problem-solving skills, including your ability to analyze campaign performance and identify areas for improvement.
- Prepare to discuss your experience with budget management and resource allocation, including how you ensure effective allocation of resources to drive business outcomes.
- Show enthusiasm for the company culture and mission, and be prepared to discuss how you can contribute to Airwallex's success.
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