Manager, Paid Search
WFA Digital Insight
As demand for paid media specialists grows, with a 25% increase in hiring over the past year, companies like Quince are looking for skilled managers to lead their paid search efforts. With the rise of remote work, digital skills are more crucial than ever. Quince stands out for its innovative approach to digital marketing, making this role particularly interesting for those looking to make a real impact. Before applying, candidates should be aware of the high demand for expertise in Google Ads and Meta campaigns, as well as the importance of staying up-to-date with the latest trends in paid search.
Job Description
About the Role
The Manager, Paid Search position at Quince is a unique opportunity for a digital marketing professional to lead the company's paid search efforts. This role entails managing and optimizing paid search campaigns across multiple platforms, including Google Ads and Meta. The successful candidate will be responsible for developing and implementing paid search strategies that drive traffic, conversions, and revenue growth.As a key member of the digital marketing team, the Paid Search Manager will work closely with cross-functional teams, including sales, product, and creative, to align paid search efforts with overall business objectives. This role reports to the Director of Digital Marketing and will have a significant impact on the company's online presence and revenue growth.
The ideal candidate will have a strong understanding of paid search principles, including keyword research, ad copywriting, and bid management. They will also be proficient in using paid search platforms, such as Google Ads and Meta, and have experience with campaign optimization and analysis.
What You Will Do
- Develop and implement paid search strategies that drive traffic, conversions, and revenue growth
- Manage and optimize paid search campaigns across multiple platforms, including Google Ads and Meta
- Conduct keyword research and ad copywriting to improve campaign performance
- Analyze campaign performance using metrics such as CPC, CTR, and conversion rate
- Collaborate with cross-functional teams to align paid search efforts with overall business objectives
- Stay up-to-date with the latest trends and best practices in paid search
- Manage and allocate budget for paid search campaigns
- Develop and maintain reports to track campaign performance and ROI
- Identify and mitigate risks associated with paid search campaigns
- Collaborate with the sales team to develop targeted paid search campaigns
What We Are Looking For
- 5+ years of experience in paid search marketing, with a focus on Google Ads and Meta
- Strong understanding of paid search principles, including keyword research, ad copywriting, and bid management
- Experience with campaign optimization and analysis
- Proficiency in using paid search platforms, such as Google Ads and Meta
- Strong analytical and problem-solving skills
- Ability to work in a fast-paced environment and prioritize multiple projects
- Excellent communication and collaboration skills
- Experience with budget management and ROI analysis
- Strong understanding of digital marketing principles and how paid search fits into the overall marketing mix
Nice to Have
- Experience with other digital marketing channels, such as social media or email marketing
- Familiarity with marketing automation platforms and CRM systems
- Certification in Google Ads or Meta
- Experience with A/B testing and experimentation
- Knowledge of SQL and data analysis
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a innovative and growing company
- Collaborative and dynamic work environment
- Professional development opportunities, including training and conference attendance
- Flexible work arrangements, including remote work options
- Access to the latest digital marketing tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health and wellness benefits
- Generous paid time off and holiday schedule
How to Stand Out
- Tip: When applying for this role, make sure to highlight your experience with paid search platforms, such as Google Ads and Meta, and provide specific examples of successful campaigns you've managed.
- Tip: To stand out, consider including a portfolio of your work, including campaign reports and analysis, to demonstrate your skills and expertise.
- Tip: Be prepared to discuss your approach to campaign optimization and analysis, and how you stay up-to-date with the latest trends and best practices in paid search.
- Tip: When negotiating salary, be sure to research the market rate for paid search managers and be prepared to discuss your experience and qualifications.
- Tip: Be aware of the company culture and values, and be prepared to discuss how you can contribute to and thrive in a remote work environment.
- Tip: Consider reaching out to current or former employees to get a sense of the company culture and what it's like to work at Quince.
- Tip: Be sure to ask about opportunities for professional development and growth within the company, and how the company supports the continued education and training of its employees.
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