Manager Paid Social and Digital Acquisition

Cogent SecurityCogent Security·Remote(All)·Work From Anywhere
Marketing
GTM

WFA Digital Insight

In a rapidly evolving digital landscape, companies like Cogent Security are pioneering the use of AI in cybersecurity, which amplifies the need for innovative marketing professionals. Demand for paid media specialists surged by 34% in 2025, driven by an increased focus on data-driven strategies and customer engagement. This role emphasizes a hands-on approach to building a paid social framework from scratch, a unique opportunity for marketers eager to showcase their creativity and results-driven mindset. Candidates should be prepared to demonstrate their ability to link marketing initiatives directly to business outcomes, a crucial focus in today's competitive market.

Job Description

About the Role

Cogent Security is seeking a Manager for Paid Social and Digital Acquisition to develop innovative marketing strategies that amplify our AI-driven cybersecurity solutions.

Responsibilities

  • Build and scale paid programs on platforms such as LinkedIn, Meta, and Reddit.
  • Develop an experimentation roadmap encompassing various audiences, offers, landing pages, and creative formats.
  • Design comprehensive full-funnel programs for target account awareness and conversion.
  • Create or manage effective content for digital campaigns that engage users and drive results.

Requirements

  • Proven experience in paid social and digital demand generation.
  • Familiarity with GTM (Go-to-Market) strategies and tools.
  • Ability to work hands-on in a fast-paced environment.

Nice to Have

  • Previous work experience in tech or cybersecurity companies.
  • Knowledge of advanced analytics tools to track campaign performance.

Benefits

  • Opportunity to work with a highly experienced team from prominent tech backgrounds.
  • Make a tangible impact early in your marketing career at a growing company.

How to Stand Out

  • Familiarize yourself with key performance metrics for paid social campaigns to showcase your analytical skills.
  • Update your portfolio to highlight successful campaigns and your role in them, emphasizing creativity and results.
  • Research Cogent Security's products to align your knowledge with their mission during your interview.
  • Be prepared to discuss how you would integrate GTM strategies into your marketing plans.
  • During salary negotiation, consider the growth opportunities and learning potential at the company.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.