Manager, Paid Social

## About the Role As a Manager, Paid Social at Tinuiti, you will be responsible for leading a team ofPaid Social Strategists and delivering effective paid social strategies for clients. Your day-to-day will involve engaging with clients to understand their objectives, translating them into actionable plans, and providing regular updates and strategic recommendations. You will also be responsible for team leadership and development, ensuring that your team is aligned with campaign objectives and has the skills and knowledge needed to succeed. With Tinuiti's focus on innovation and accountability, you will be expected to stay up-to-date with the latest trends and best practices in paid social media marketing.

The paid social landscape is constantly evolving, with new platforms and features emerging all the time. As a Manager, Paid Social, you will need to be able to adapt quickly to these changes and identify opportunities for growth and improvement. You will work closely with cross-functional teams, including search, TV, and audio, to develop comprehensive marketing strategies that drive real results. Your ability to analyze data, identify insights, and develop strategic recommendations will be essential in this role.

Tinuiti is committed to supporting the growth and development of its employees, and as a Manager, Paid Social, you will have access to a range of training and development opportunities. You will also be part of a dynamic and collaborative team, with a strong focus on innovation and thought leadership.

## What You Will Do - Engage with clients to understand their objectives and develop effective paid social strategies - Deliver regular updates, reports, and strategic recommendations based on campaign analysis - Lead and manage a team of Paid Social Strategists, providing guidance, mentorship, and ensuring alignment with campaign objectives - Research and implement innovative tactics and trends in paid social media marketing - Utilize robust analytical skills to interpret campaign performance data and provide strategic recommendations - Stay abreast of industry standards, platform changes, and algorithm updates, and implement best practices to maintain campaign relevance and effectiveness - Supervise the end-to-end execution of paid social campaigns, focusing on setup, optimization, and continual improvement - Implement advanced audience targeting, ad creatives, and bid management techniques to maximize ROI - Collaborate with cross-functional teams to develop comprehensive marketing strategies - Develop and manage budgets, forecasts, and performance reports - Identify opportunities for growth and improvement, and develop strategic plans to achieve them

## What We Are Looking For - 5-7 years of experience in Paid Social roles, with a proven track record of executing successful campaigns on Meta and TikTok - Experience with Pinterest, Snapchat, LinkedIn, X, and BeReal is a plus - Bachelor's degree in Marketing, Advertising, Business, or related field, or equivalent practical experience - Management experience preferred - Demonstrated success analyzing data and using analytics tools to drive marketing decisions - Advanced computer skills, including Microsoft Excel, PowerPoint, Google Slides, and Google Sheets - Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives - Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams

## Nice to Have - Experience with campaign management tools, such as Hootsuite or Sprout Social - Knowledge of programming languages, such as Python or JavaScript - Certification in paid social media marketing, such as Facebook Blueprint or TikTok Ads Certification - Experience working with large datasets and performing data analysis - Familiarity with agile project management methodologies

## Benefits and Perks - Competitive salary, with a range of $81,000 -

- When applying for this role, make sure to highlight your experience with paid social media platforms, particularly Meta and TikTok.

• Be prepared to provide examples of successful campaigns you have managed, and how you measured their effectiveness.
• Showcasing your analytical skills and ability to interpret data will be crucial in this role, so be sure to emphasize these skills in your application.
• As a manager, you will be expected to lead and develop a team, so be prepared to discuss your management style and experience.
• Tinuiti values diversity and encourages applicants from underrepresented groups to apply, so don't be afraid to highlight your unique perspective and skills.
• When negotiating salary, be sure to research the market rate for this role and have a clear understanding of your worth.
• Be prepared to ask questions about the company culture, team dynamics, and opportunities for growth and development during the interview process.