Manager, Performance Marketing, China
Airwallex·Remote(Shanghai, Shanghai, China)
Marketing
WFA Digital Insight
As demand for digital marketing specialists continues to rise in Asia, roles like this are in high demand. With a 20% growth in paid media jobs last year, professionals with expertise in data-driven marketing are highly sought after. Airwallex stands out for its innovative payments platform and global reach, making this an exciting opportunity for those looking to make an impact in the industry.
Job Description
About the Role
Airwallex is seeking a Manager, Performance Marketing for China to lead the strategy, execution, and optimization of data-driven demand generation across China's unique digital ecosystem.Responsibilities
- Own the strategy, execution, and optimization of full-funnel demand generation
- Lead paid acquisition, ABM activation, and lifecycle performance programs across platforms
About the Company
Airwallex is a unified payments and financial platform for global businesses, empowering over 200,000 businesses worldwide with integrated solutions to manage accounts, payments, spend management, and treasury.How to Stand Out
- Develop a deep understanding of China's digital ecosystem and its unique marketing channels to stand out in this role.
- Showcase your expertise in data-driven demand generation and paid acquisition in your portfolio.
- Be prepared to discuss your experience with lifecycle performance programs and how you've optimized them in the past.
- Highlight your ability to work collaboratively in a global team and adapt to new technologies and tools.
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