Manager, Performance Marketing

D2L·Remote(Canada)
Marketing

WFA Digital Insight

As the demand for digital marketing specialists grows, with a notable 25% increase in 2025, the need for skilled performance marketing managers has become more pressing. D2L, a leader in the education sector, is looking for a candidate to fill this critical role, leveraging their expertise in remote work and digital skills. With the global shift towards online learning, this position offers a chance to be at the forefront of marketing innovation. Candidates should be prepared to showcase their proficiency in data analysis, campaign management, and team collaboration. Before applying, it's essential to understand the current market landscape and the skills required to succeed in this field, such as proficiency in Google Ads, Meta, and data analytics tools.

Job Description

About the Role

The Manager, Performance Marketing at D2L is a crucial role that involves developing and executing multi-channel digital marketing campaigns to drive customer engagement and conversion. As a key member of the marketing team, this position requires a deep understanding of the education sector and the ability to leverage data-driven insights to inform marketing strategies. The role entails working closely with cross-functional teams, including sales, product, and creative, to ensure seamless campaign execution and maximize ROI.

The successful candidate will be responsible for managing and optimizing digital campaigns across various channels, including paid social, search, and display. They will also be expected to analyze campaign performance, identify areas for improvement, and implement data-driven decisions to optimize marketing spend.

D2L is a leader in the education sector, and this role offers the opportunity to be part of a team that is shaping the future of online learning. The company is committed to innovation and excellence, and this position requires a candidate who is passionate about marketing, data analysis, and team collaboration.

What You Will Do

  • Develop and execute multi-channel digital marketing campaigns to drive customer engagement and conversion
  • Manage and optimize digital campaigns across various channels, including paid social, search, and display
  • Analyze campaign performance, identify areas for improvement, and implement data-driven decisions to optimize marketing spend
  • Collaborate with cross-functional teams, including sales, product, and creative, to ensure seamless campaign execution and maximize ROI
  • Stay up-to-date with industry trends and emerging technologies to identify opportunities for growth and improvement
  • Develop and manage campaign budgets, ensuring effective resource allocation and ROI
  • Provide regular campaign performance reports and insights to stakeholders
  • Identify and mitigate risks associated with digital marketing campaigns
  • Develop and maintain relationships with key stakeholders, including vendors and partners

What We Are Looking For

  • 5+ years of experience in digital marketing, with a focus on performance marketing
  • Proven track record of success in managing and optimizing digital campaigns
  • Strong understanding of data analysis and campaign performance metrics
  • Experience with Google Ads, Meta, and other digital marketing platforms
  • Excellent communication and collaboration skills, with the ability to work with cross-functional teams
  • Strong problem-solving skills, with the ability to analyze complex data sets and identify areas for improvement
  • Bachelor's degree in Marketing or a related field
  • Experience working in the education sector or a related industry

Nice to Have

  • Experience with marketing automation platforms and CRM systems
  • Knowledge of HTML, CSS, and JavaScript
  • Experience with data visualization tools, such as Tableau or Power BI
  • Certification in Google Ads or other digital marketing platforms

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leader in the education sector
  • Collaborative and dynamic work environment
  • Professional development opportunities, including training and education programs
  • Flexible work arrangements, including remote work options
  • Access to the latest marketing tools and technologies
  • Recognition and reward programs for outstanding performance

How to Stand Out

  • Familiarize yourself with D2L's products and services to understand their marketing goals and objectives
  • Highlight your experience with data analysis and campaign performance metrics in your application
  • Showcase your ability to work collaboratively with cross-functional teams, including sales, product, and creative
  • Be prepared to provide specific examples of successful digital marketing campaigns you have managed and optimized
  • Demonstrate your knowledge of industry trends and emerging technologies, such as marketing automation and AI-powered advertising
  • Prepare to discuss your experience with remote work and digital skills, and how you can apply these skills to this role

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