Manager, Product Management
Other
Excel
WFA Digital Insight
The demand for skilled product managers in the digital marketing space has skyrocketed, with a 25% increase in job postings over the past year. Zillow, a pioneer in real estate technology, is looking for a seasoned Manager of Product Management to spearhead its Traffic Growth team. With a strong foundation in SEO and GEO, this role offers a unique opportunity to drive organic growth and innovation. As the remote job market continues to evolve, candidates with expertise in product discovery, localization, and content integration are in high demand. Before applying, candidates should be aware of the rapidly changing landscape of AI-powered search ecosystems and the importance of adapting to these changes.
Job Description
About the Role
The Manager, Product Management role at Zillow is a critical position that involves leading a team of product managers responsible for driving the company's organic growth in both traditional search and AI search ecosystems. This role is at the forefront of Zillow's efforts to revolutionize the way people unlock life's next chapter, and it requires a deep understanding of SEO and GEO fundamentals, as well as the ability to think critically and strategically. As a member of the Traffic team, the successful candidate will be responsible for establishing a strong experimentation cadence, partnering with Traffic Engineering and cross-functional teams, and driving the strategy for content integrations that improve helpfulness for buyers, sellers, and renters. The role also involves collaborating with cross-company partners to improve AI visibility and increase Zillow's presence in AI-powered search ecosystems. The ideal candidate will have a strong working knowledge of SEO fundamentals, including crawl/index, rendering/SSR, structured data, internal linking, and content quality signals, as well as experience with product discovery, localization, and content integration.What You Will Do
- Lead, mentor, and grow a team of product managers working across technical, content, localization, and distribution-related workstreams for SEO and GEO
- Set direction for the team's roadmap and commitments to deliver on Traffic Objectives and Key Results (OKRs) for Organic Visits and AI Search visibility
- Drive the strategy for content integrations that improve helpfulness for buyers, sellers, and renters and increase discoverability in both SEO and AI surfaces
- Partner with Traffic Engineering and cross-functional teams to ship changes to templates, rendering patterns, structured data, internal linking, and content pipelines
- Define clear success metrics for a strong experimentation cadence and turn learnings into repeatable playbooks
- Collaborate with cross-company partners to improve AI visibility and increase Zillow's presence where AI models learn
- Continuously identify gaps and opportunities in the portfolio and make the case for additional resourcing as the program expands
- Establish a strong experimentation cadence for the portfolio by partnering with Traffic Engineering and the team's experimentation platform
- Work closely with the Traffic team to protect, defend, and grow Organic Visits by diversifying content coverage and using rapid experimentation to discover levers that improve visibility and traffic/brand presence
What We Are Looking For
- A phenomenal people leader capable of achieving great results through the team and building a high-trust coaching culture
- Strong working knowledge of SEO fundamentals and the evolving GEO landscape
- Comfortable thinking critically through GEO decisions and future planning, even as the ecosystem evolves
- Proven track record of delivering growth-impacting content experiences or localized integrations, ideally at scale and with measurable outcomes
- Experienced in product discovery, localization, and content integration
- Strong analytical and problem-solving skills, with the ability to analyze complex data sets and draw meaningful insights
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong understanding of the importance of experimentation and data-driven decision-making
Nice to Have
- Experience with AI-powered search ecosystems and the ability to adapt to changing landscapes
- Knowledge of programming languages such as Python or JavaScript
- Experience with data visualization tools such as Tableau or Power BI
- Certification in SEO or product management
Benefits and Perks
- Competitive base salary
- Equity awards based on factors such as experience, performance, and location
- Comprehensive health insurance
- Generous PTO policy
- Remote work stipend
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Access to the latest tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Be prepared to discuss your experience with SEO and GEO, and how you have applied these skills in previous roles.
- Showcase your ability to think critically and strategically, and provide examples of how you have driven growth and innovation in your previous roles.
- Highlight your experience with product discovery, localization, and content integration, and explain how these skills will help you succeed in this role.
- Make sure you have a strong understanding of the importance of experimentation and data-driven decision-making, and be prepared to discuss your experience with these concepts.
- Be prepared to discuss your experience with AI-powered search ecosystems, and how you have adapted to changing landscapes in your previous roles.
- Be sure to research the company culture and values, and be prepared to discuss how you align with these values and how you can contribute to the company's mission.
- Use specific examples to demonstrate your skills and experience, and be prepared to provide metrics and data to support your claims.
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