Manager Social Art Director

Starface World·Remote(New York, New York, New York, United States)
Design
Excel

WFA Digital Insight

The demand for creative social media specialists has skyrocketed, with a 25% increase in job postings over the past year. As a social art director, you'll be at the forefront of shaping brand narratives and driving engagement. With Starface World, you'll have the opportunity to work with a bold and creative brand that values innovation and self-expression. Before applying, consider your ability to balance creativity with strategic thinking and your experience in managing teams and collaborating with cross-functional partners.

Job Description

About the Role

As a Manager Social Art Director at Starface World, you will be responsible for leading the creation and execution of social content across various channels, including owned, paid, and retail platforms. Your primary goal will be to elevate the brand's social presence, drive engagement, and build a loyal community of followers. You will report directly to the Director of Social and Content and will be expected to manage and mentor a Social Media Coordinator.

The ideal candidate will be a highly creative and strategic thinker with a deep understanding of social media platforms and their respective audiences. You will be expected to stay up-to-date with the latest trends and platforms, while also developing innovative and effective content strategies that drive results.

Starface World is a company that values creativity, self-expression, and innovation. As a member of the team, you will be expected to embody these values and contribute to a positive and dynamic work environment.

What You Will Do

  • Develop and execute social content strategies that drive engagement, awareness, and brand loyalty
  • Manage and mentor a Social Media Coordinator to ensure the successful execution of social content plans
  • Collaborate with cross-functional partners, including marketing, retail, and creative teams, to develop and execute social content plans
  • Stay up-to-date with the latest social media trends and platforms, and develop innovative and effective content strategies that drive results
  • Manage and optimize social media budgets to ensure maximum ROI
  • Develop and maintain a deep understanding of the brand's target audience and their respective social media habits
  • Create and curate high-quality social content that is engaging, informative, and on-brand
  • Analyze and report on social media metrics to inform future content strategies
  • Identify and mitigate potential social media risks and crises

What We Are Looking For

  • 5+ years of experience in social media marketing, preferably with a focus on creative direction or art direction
  • Strong understanding of social media platforms, including Facebook, Instagram, Twitter, and emerging platforms
  • Experience managing and mentoring team members to ensure successful execution of social content plans
  • Strong creative and strategic thinking skills, with the ability to develop innovative and effective content strategies
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional partners
  • Strong analytical skills, with the ability to analyze and report on social media metrics
  • Experience with social media management tools, including Hootsuite, Sprout Social, or similar platforms
  • Strong understanding of the brand's target audience and their respective social media habits
  • Experience with content creation, including writing, photography, and videography

Nice to Have

  • Experience with influencer marketing and partnerships
  • Knowledge of social media advertising, including Facebook and Instagram ads
  • Experience with social media analytics tools, including Google Analytics
  • Certification in social media marketing or a related field
  • Experience with content management systems, including WordPress or similar platforms

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a bold and creative brand that values innovation and self-expression
  • Collaborative and dynamic work environment
  • Professional development opportunities, including training and education
  • Flexible work arrangements, including remote work options
  • Access to the latest social media tools and technologies
  • Opportunity to work with a talented and experienced team of marketers and creatives

How to Stand Out

  • To stand out as a candidate, be sure to showcase your creative and strategic thinking skills, as well as your experience in managing and mentoring team members.
  • Make sure to highlight your ability to develop innovative and effective content strategies that drive results, and to analyze and report on social media metrics.
  • A strong understanding of the brand's target audience and their respective social media habits is key, so be sure to demonstrate your knowledge in this area.
  • Don't be afraid to show your personality and creativity in your application materials, including your resume and cover letter.
  • Be prepared to discuss your experience with social media management tools and analytics platforms, and to provide examples of successful social media campaigns you've managed in the past.
  • Consider including a portfolio of your work, including examples of social media content you've created and campaigns you've managed.

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