Marketing Analyst, PLG & Self-Serve Analytics

About the Role

As a key member of the Marketing Analytics team, you will work closely with various stakeholders across Marketing, Product, Sales, and Finance. Your primary objective will be to drive growth, optimize sales programs, and inform business decisions through data-driven insights. The role requires a unique blend of technical, analytical, and communication skills to thrive in Twilio's dynamic and remote-first environment.

What You Will Do

• Lead PLG analytics for Twilio's self-service business, including free-to-paid conversion, usage-based cohorting, and growth experimentation across the self-serve funnel.
• Translate business needs into technical solutions using Python and SQL, and collaborate with Marketing Data Engineering to take tests from pilot to production.
• Build relationships with sales and marketing leaders to translate hypotheses into actionable experiments and identify high-leverage use cases.
• Drive iteration by building tight feedback loops with sales teams to validate play effectiveness and evolve dashboards, cohort models, and experimentation frameworks.
• Synthesize complex insights into clear, concise communication for both technical and non-technical stakeholders, focusing on key takeaways for executives.
• Develop and maintain analytical toolkits, such as scoring models, segmentation frameworks, and dashboards, to help Sales and Marketing teams act on insights at scale.
• Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies.
• Stay up-to-date with industry trends and best practices in marketing analytics and PLG to continually improve the team's capabilities.

What We Are Looking For

• Strong analytical skills, with the ability to collect, organize, and analyze large data sets.
• Proficiency in Python and SQL, with experience in data analysis and visualization tools.
• Excellent communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders.
• Experience in marketing analytics, preferably in a PLG or self-serve context.
• Strong problem-solving skills, with the ability to think critically and creatively.
• Ability to work in a fast-paced environment and prioritize multiple tasks and projects.
• Experience with data engineering and marketing data pipelines is a plus.

Nice to Have

• Experience with cloud-based data platforms and tools such as AWS or GCP.
• Familiarity with machine learning algorithms and modeling techniques.
• Certification in data science or a related field.

Benefits and Perks

• Competitive salary and equity package.
• Comprehensive health insurance, including medical, dental, and vision.
• Flexible PTO policy and remote work stipend.
• Access to cutting-edge technologies and tools.
• Professional development opportunities, including training and conference sponsorships.

• Develop a strong portfolio showcasing your analytical and technical skills, particularly in areas like Python, SQL, and data visualization.
• Highlight your ability to communicate complex data insights to non-technical stakeholders, as this is crucial for success in the role.
• Prepare to discuss specific examples of how you've driven growth or optimized programs through data-driven decision making.
• Be ready to talk about your experience with PLG and self-serve analytics, and how you've leveraged these skills to achieve business objectives.
• Show enthusiasm for Twilio's products and mission, and be prepared to discuss how your skills align with the company's goals.
• Consider discussing your experience with remote work and how you stay motivated and productive in a distributed team environment.