Marketing Analytics Automation & Enablement Manager
Marketing
GA4GTMSalesforce
WFA Digital Insight
As demand for data-driven marketing strategies surges, companies like Twilio are racing to build high-velocity growth platforms. With expertise in GA4, GTM, and Salesforce in high demand, this role stands out for its focus on automation and enablement. Candidates should be prepared to showcase their technical chops and strategic thinking.
Job Description
About the Role
Twilio is seeking a Marketing Analytics Automation & Enablement Manager to architect the marketing organization's automated intelligence engine. This role will unify disparate data ecosystems into a cohesive growth platform, ensuring data integrity and implementing sophisticated automation.Responsibilities
- Architect automated frameworks for reporting and analytics to drive weekly executive cadences
- Consult with cross-functional teams to identify workflow bottlenecks and architect automated systems
Requirements
- Expertise in GA4, GTM, and Salesforce is required
- Experience in driving marketing analytics automation and enablement
How to Stand Out
- Familiarize yourself with Twilio's current marketing analytics tools and be prepared to discuss potential automation opportunities
- Showcase your ability to architect automated frameworks and optimize workflow bottlenecks
- Highlight your experience with GA4, GTM, and Salesforce, and explain how you've leveraged these tools in previous roles
- Prepare to discuss how you stay current with the latest developments in marketing analytics and automation
- Be prepared to walk the interviewer through your process for identifying and addressing data integrity issues
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