Marketing Analytics Lead

About the Role

As part of the Marketing Insights & Analytics team, the Marketing Analytics Lead will be the strategic partner that discovers insights, specifically foundational understanding, insights for marketing strategy, thought leadership, measurement, and tracking. The team aims to understand the markets, audiences, behaviors, attitudes, and needs to shape outreach strategies and inform product and business decisions.

What You Will Do

• Define KPIs for campaigns and marketing programs
• Develop clear measurement frameworks
• Implement full-funnel measurement and attribution tools to inform marketing investment
• Provide data and insights that allow the organization to assess performance and drive planning
• Design experiments to measure marketing campaign impact
• Analyze large data sets, design and perform statistical analysis
• Explore marketing or behavioral data to identify trends and key insights that uncover new growth opportunities or areas for efficiency improvements
• Develop dashboards, reports, and other ways of enabling the team to answer data questions in a self-serve way
• Lead/participate in cross-functional collaboration with other analytics and marketing teams

What We Are Looking For

• 7+ years of experience in a quantitative role navigating a highly ambiguous environment
• Experience designing experiments with clear insights utilizing SQL and Python
• Experience working with marketing organizations designing tests (e.g., matched market, holdout/exposed) for campaigns
• Experience defining goals for campaigns and marketing programs
• Experience building measurement plans and capability
• Familiarity with data sources such as media measurement, web analytics, social listening, and brand lift studies
• Excellent communication skills with demonstrated ability to communicate with marketing and executives
• Strong analytical and problem-solving skills

Nice to Have

• Demonstrated prior experience in NLP, large language models, or generative AI
• Experience working with marketing automation platforms
• Familiarity with cloud-based data platforms

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading AI research and deployment company
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible work arrangements, including remote work options
• Access to cutting-edge technologies and tools
• Recognition and rewards for outstanding performance

• Develop a strong portfolio that showcases your experience with data analysis and interpretation, particularly in marketing analytics roles. Make sure to highlight specific projects and results.
• Familiarize yourself with Openai's products and services, as well as the company's mission and values. This will demonstrate your interest in the company and role.
• Practice your communication skills, as the ability to effectively communicate complex data insights to non-technical stakeholders is crucial in this role.
• Be prepared to discuss your experience with designing experiments and analyzing large data sets, as well as your proficiency in tools like Excel, SQL, and Python.
• Research the current market trends and salary ranges for marketing analytics roles in San Francisco to ensure you are prepared for salary negotiations.
• Review Openai's approach to AI research and deployment, and be prepared to discuss how your skills and experience align with the company's goals and values.