Marketing Assistant (BIL)

## About the Role The Marketing Assistant role at Berry Virtual is a dynamic and challenging position that requires a skilled professional to manage and execute various marketing initiatives. The ideal candidate will have a strong understanding of digital marketing tactics, excellent organizational skills, and the ability to collaborate effectively with cross-functional teams. As a key member of the marketing team, the Marketing Assistant will work closely with colleagues to develop and execute comprehensive marketing strategies aligned with company goals.

The day-to-day responsibilities of this role will include managing social media platforms, developing and executing email marketing campaigns, and analyzing campaign performance to inform future marketing strategies. The Marketing Assistant will also be responsible for curating and creating engaging content, ensuring brand consistency across all platforms, and monitoring trends and conversations to capitalize on opportunities.

Berry Virtual is committed to creating a collaborative and supportive work environment, and the Marketing Assistant will be an integral part of this team. The company values creativity, innovation, and a passion for digital marketing, and is looking for a candidate who shares these values and is excited about the opportunity to contribute to the company's success.

## What You Will Do - Develop and execute comprehensive social media strategies aligned with company goals - Curate and create engaging content, ensuring brand consistency across all platforms - Monitor trends and conversations to capitalize on opportunities and manage community interactions effectively - Plan, execute, and optimize targeted email marketing campaigns to nurture leads and engage clients - Develop and implement SMS marketing strategies, ensuring compliance with regulations - Utilize analytics to measure campaign effectiveness and iterate for continuous improvement - Implement strategies to gather client reviews and testimonials, leveraging satisfied clients for positive brand reinforcement - Collaborate with the customer service team to identify and showcase client success stories - Utilize analytics tools to track and analyze client engagement across various digital touchpoints - Foster meaningful interactions with clients, addressing inquiries, and proactively engaging in relevant conversations - Design visually stunning and on-brand marketing creatives for various digital channels - Develop persuasive and impactful scripts for marketing campaigns, ensuring a consistent brand voice

## What We Are Looking For - Proven experience as a social media manager or digital marketing specialist, demonstrating successful campaign execution and optimization - Strong proficiency in marketing tools and familiarity with marketing automation platforms - Proficiency in using social media management tools, email marketing platforms, and analytics - Strong creative portfolio showcasing successful campaigns and visually appealing creatives - Ability to work collaboratively in a team and cross-functional environment - Excellent copywriting skills with a keen eye for detail and creativity - Exceptional organizational and time-management skills - Willingness to work in US time zones (PST, EST, CST) - High school diploma or equivalent - Proficiency in Excel and other Microsoft Office tools

## Nice to Have - Experience with graphic design software, such as Adobe Creative Suite - Knowledge of HTML and CSS - Familiarity with SEO principles and best practices - Experience with project management tools, such as Asana or Trello

## Benefits and Perks - Permanent remote work setup - Competitive starting rate paid in USD - Internet allowance - Retirement fund - Paid US holidays - Paid vacation and sick leaves - Opportunity to work with a dynamic and supportive team - Professional development opportunities - Access to the latest marketing tools and technologies

- Ensure your portfolio is up-to-date and showcases your best work, including successful social media campaigns and email marketing initiatives.

• Develop a strong understanding of marketing automation platforms and social media management tools to stand out as a candidate.
• Be prepared to provide specific examples of your experience with analytics and campaign optimization.
• Showcase your ability to work collaboratively in a team and cross-functional environment by highlighting your experience with project management tools and teamwork.
• Research the company culture and values to demonstrate your alignment with Berry Virtual's mission and vision.
• Be prepared to negotiate your salary based on your experience and qualifications, and don't be afraid to ask about benefits and perks.
• Look for red flags such as a lack of transparency about the company culture or unrealistic expectations about workload or work hours.