Marketing Automation Manager, Marketo

About the Role

What You Will Do

• Collaborate with Demand Gen, Programs, Events, and global marketing managers to build and optimize all campaigns running through Marketo.
• Test, optimize, and standardize email, programs, forms, landing pages, and templates to ensure consistency and effectiveness.
• Upload and maintain lead lists, overseeing data hygiene within the Marketo instance to ensure compliance and accuracy.
• Manage email consent best practices, adhering to regulatory requirements and industry standards.
• Design and execute campaigns across multiple channels, including email, paid search, paid social, webinars/events, and account-based marketing (ABM).
• Oversee the integration of new business units, identifying opportunities for optimization and ensuring seamless operations.
• Analyze campaign performance, providing insights and recommendations for improvement.
• Develop and maintain documentation of Marketo processes and best practices.
• Support marketing initiatives across regions (EMEA, APAC, US) and business units, ensuring global alignment and consistency.
• Participate in the training and supervision of Marketo users, including email marketers, to enhance team capabilities.

What We Are Looking For

• 4+ years of experience using Marketo, with a proven track record of designing and executing successful campaigns.
• 2+ years of experience with Salesforce, demonstrating an understanding of CRM integration with marketing automation tools.
• Strong collaboration and project management skills, with the ability to work effectively with cross-functional teams.
• Functional experience in HTML and CSS, enabling the creation and customization of marketing materials.
• Experience with various martech platforms and tools, showcasing adaptability and a willingness to learn new technologies.
• Adept at reporting tools; Excel, SFDC, Looker Studio, or equivalent, with the ability to analyze data and provide actionable insights.
• Ability to manage multiple projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.
• Strong analytical and problem-solving skills, with a focus on optimizing campaign performance and improving operational efficiency.

Nice to Have

• Experience with ABM platforms and strategies, enhancing the ability to target and engage key accounts.
• Knowledge of marketing analytics tools, providing deeper insights into campaign performance and customer behavior.
• Certification in Marketo or similar marketing automation platforms, demonstrating expertise and commitment to professional development.
• Experience with data visualization tools, enabling the effective communication of complex data insights.

Benefits and Perks

• Competitive compensation package, aligned with industry standards for marketing automation professionals.
• Opportunities for professional growth and development, including training and certification programs.
• Collaborative and dynamic work environment, fostering innovation and creativity among team members.
• Flexible work arrangements, including remote work options, to support work-life balance and individual preferences.
• Access to cutting-edge marketing technology and tools, enabling the exploration of new strategies and tactics.
• Recognition and reward for outstanding performance, motivating team members to strive for excellence.
• Comprehensive health and wellness programs, promoting the physical and mental well-being of employees.

• Before applying, ensure you have a solid understanding of Marketo and its applications in marketing automation, as well as experience with Salesforce and other martech platforms.
• Develop a portfolio that showcases your campaign design and execution skills, including examples of optimization and performance improvement.
• Be prepared to discuss your experience with data analysis and reporting tools, highlighting your ability to provide actionable insights and recommendations.
• Emphasize your collaboration and project management skills, as these are crucial for success in this role.
• Prepare to discuss your approach to email consent best practices and data hygiene, demonstrating your understanding of regulatory requirements and industry standards.
• Consider obtaining certifications in Marketo or similar platforms to enhance your candidacy and demonstrate expertise.
• During salary negotiations, be prepared to discuss your expectations based on industry standards and your level of experience, ensuring a fair and competitive compensation package.