Marketing Automation Specialist II
WFA Digital Insight
As the demand for marketing automation specialists continues to surge, with a 25% growth in job postings over the last year, professionals with expertise in HubSpot and Excel are in high demand. HighLevel, a leading cloud-based marketing and sales platform, is at the forefront of this trend. With over 2 million businesses relying on their platform, the company is poised for continued growth. Candidates looking to leverage their skills in marketing automation to drive customer engagement and business growth should take note of this opportunity. Before applying, it's essential to understand the importance of collaboration, creativity, and data-driven decision making in this role.
Job Description
About the Role
The Marketing Automation Specialist II plays a crucial role in designing and implementing CRM automations that enhance customer engagement and drive business growth. As a key member of the marketing team, this individual will work closely with cross-functional teams to develop and execute marketing automation workflows, ensuring seamless customer interactions and data-driven decision making. The role requires a unique blend of technical skills, marketing creativity, and collaborative spirit.The day-to-day responsibilities of this position will involve building and managing marketing automation workflows, executing and scheduling campaigns, and monitoring performance metrics. The ideal candidate will have a strong understanding of marketing automation principles, experience with HubSpot and Excel, and excellent project management skills.
HighLevel operates in a global, remote-first environment, with over 1,500 team members across 15+ countries. The company prides itself on its culture of creativity, collaboration, and impact, making it an exciting opportunity for professionals looking to make a meaningful difference in the industry.
What You Will Do
- Build and manage marketing automation workflows to support campaigns and lead nurturing
- Execute and schedule email, SMS, and WhatsApp campaigns, ensuring personalization and accuracy
- Assist in setting up landing pages, forms, and integrations within marketing automation tools
- Perform A/B testing on email subject lines, content, and timing to drive higher engagement and conversion
- Monitor campaign performance and track results against defined KPIs
- Collaborate with the Marketing Content Coordinator and Content Manager to ensure campaign assets are ready for launch
- Stay updated on marketing automation best practices and new platform capabilities
- Develop and maintain strong relationships with internal teams, including sales, customer success, and product development
- Analyze data to identify trends and opportunities for improvement
- Provide recommendations for process improvements and implement changes as needed
What We Are Looking For
- Bachelor’s Degree in Business, Marketing, Communications, or related experience
- 2+ years of Marketing Operations, Digital Marketing, Agency Marketing, or related experience
- 2+ years working with automation CRM software (HighLevel, ActiveCampaign, Keap, Hubspot, Zoho)
- At least 2 years working with email marketing software (MailChimp, ActiveCampaign, Constant Contact, etc.)
- Prior or current SaaS experience
- High attention to detail and project management aptitude
- Strong collaboration, time-management, and prioritization skills
- Excellent verbal and written communication skills
- Ability to build and maintain strong relationships internally with teams
Nice to Have
- Experience with data analysis and visualization tools
- Knowledge of HTML and CSS
- Familiarity with Agile project management methodologies
- Certification in marketing automation or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading cloud-based marketing and sales platform
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to cutting-edge marketing automation tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Familiarize yourself with HighLevel's marketing automation platform and its capabilities to stand out in the application process
- Showcase your experience with HubSpot and Excel in your portfolio or resume, highlighting specific campaigns or projects you've worked on
- Develop a strong understanding of marketing automation principles and best practices to demonstrate your expertise in interviews
- Be prepared to provide examples of data-driven decision making and campaign optimization strategies
- Ask about the company culture, team dynamics, and opportunities for growth and professional development during the interview process
- Highlight your ability to work collaboratively in a remote environment and manage multiple projects simultaneously
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